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Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content

Google “phantom” update is all about publisher of “how to” type content. NBC reported about this undisclosed update by Google. Many big players like Hubpage which deals in miniblogs, with varieties of topics, registered a drop of about 22 percent of its traffic in the first week of May. Other informational websites that have seen significant drops in traffic are eHow, WikiHow, and Answers.com Glenn Gabe, of New Jersey-based G-Squared Interactive, is the one to coin the phrase “Phantom” updates because this update came without warning, and Google has yet to acknowledge its existence. Through analyzing the data, Gabe has determined that this update is not related to Panda or Pe
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    Top places to publish content for Local SEO

    There are a lot of factors that defines your website authority, trust worthiness and search engine visibility, and content is always considered as one of the important reason for defining all these, but only having high quality content on your website won’t help you to rank for local search keywords, for this you need to keep certain things in mind First you need to create content that is relevant locally, that covers local events in detail, including state or suburb of your business is operating in, this will help you in targeting the local region in your content as well as title without manipulating the content unnaturally. But, this is just the beginning of the process; the next step
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      3 Common SEO Lies

      The SEO rules are viewed as the Holy Grail of internet marking, and it’s no shock for one to discover a huge number of myths, stories and inside that are not correct being spread about the procedure. The inconvenience is, the point at which these deceptive thoughts get in the mainstream, genuine organizations begin tailing them. When they understand they took a wrong turn, it’s past the point of no return. The harm is done, and they've squandered time and, potentially, a great bit of cash simultaneously. To help you dodge these very regular SEO lies, here are three of the most depressingly far-reaching misrepresentations. 1. A pre optimised website Few business think that search en
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        Android Urination Incident

        Google is truly very disturbed about the episode, and said that the organization made a move when the picture was conveyed to its consideration. Google then considered what further move to make and has now made that move. Android Urination Incident "As some of you know already, we have been experiencing escalated attacks to spam Google Maps over the past few months," said a post on the Map Maker product forum. "The most recent incident was particularly troubling and unfortunate. A strong user in our community chose to go and create a large scale prank on the Map. "As a consequence, we suspended auto-approval and user moderation across the globe till we figured out ways to add more i
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          WordPress 4.2.2 is available now

          This is a critical security release for all previous versions Version 4.2.2 addresses two security issues: The Genericons symbol textual style bundle, which is utilized as a part of various famous subjects and plugins, contained a HTML document defenseless against a cross-site scripting assault. Every influenced topic and plugins facilitated on WordPress.org (counting the Twenty Fifteen default subject) have been overhauled today by the WordPress security group to address this issue by evacuating this trivial document. To help ensure different Genericons utilization, WordPress 4.2.2 proactively examines the wp-content index for this HTML record and uproots it. Reported by Robert Abel
          web design |
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            Top 4 SEO tools

            SEO tools every online business owner must know about Google Mobile Friendly The test will analyse your URL and report if your website has a responsive design. The update has already rolled out globally for mobile friendly websites and can have an adverse effect on your website visibility in search engines if not taken care. Things to be kept in mind for a page to make it “mobile-friendly” are, as detected by Googlebot: Avoids software that is not common on mobile devices, like Flash Uses text that is readable without zooming Sizes content to the screen so users don't have to scroll horizontally or zoom Places links far enough apart so that the correct one can be easily t
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              Importance Of SEO Or PPC For Your Local Business

              SEO and PPC are often seen as two different types of strategies. Though both of these are quite different in many ways, but have a single target area and that’s ‘search’. SEO and PPC can prove to be exceptionally profitable when used together. You need to capitalise on your SEO and PPC campaigns to develop a strong local search engine marketing strategy. Search engines account for more than 70-80% traffic generated for websites, so it would be quite foolish to neglect search engine marketing. Here’s why: An Excellent Online Presence More than 75% people in Australia search about a product or service before making a purchase. This clearly indicates that people consider inter
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                How To Deal With Google’s Doorway Page Update

                ‘Mobilegeddon’ update by Google started rolling out from 21st April, 2015, catching headlines and everybody SEO expert’s attention. Majority of people almost neglected the ‘doorway page update’ and only a few reported about it. So, let’s talk about this ‘doorway page update’. In March, Google said that to deal with doorway pages, it will roll out a “ranking adjustment”. So, it means that websites using doorway campaigns will be affected broadly b y this update. In the past, Google Webmasters may have warned you about “Gateway Page” and you may have heard about some developments here and there, but apart from this you might not be able to find any evidence of this up
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                  What’s Your Excuse For Not Having a corporate website?

                  With ever evolving digital world, it has become quite important to keep up with the changes for businesses. So, you can’t ignore the importance of having online presence for your business. Experts have analysed that near about 40% of consumers all over the Australia are indulged in some sort of online shopping. The value and frequency of online shopping has been increasing quite steadily. With your consumers moving online, what’s your excuse for not having a decent presence on the internet? By not having a website, you may be unfair with your business sales. Check out these points that may help you to consider your stand about online presence of your business. Your Business Needs
                  web design |
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                    Things to Consider For Your Logo Design

                    For any brand, a logo is its visual symbol. It helps in creating an identity for your brand and builds trust in the minds of your consumers. You need to assess the design of your brand’s logo whether you’re starting or revamping your business. Remember, logo design is also the identity or theme of your site’s web design. Here are some factors which you need to keep in mind while creating or revamping your logo design. Is The Design Appropriate? The logo must be the centre point of your brand and should integrate nicely with the theme of your business. It should be consistent and relate to all the visual assets of your online business. As a symbol of your online business the l
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