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7 Sins of Digital Marketing

Treating digital marketing as an option You always need to give extra time for your business digital marketing strategy, as it not just a one day job. The business model need to be studied and accordingly the strategy should be implemented. Ignoring the next step Always keep in mind the next step is the most important thing that you should never miss, say you spend a lot of money in your digital marketing strategy to bring your prospective customers, but you dint set up a medium through which they can be converted. ‘Call to Action’ is the most important thing. Live chat is never dead Having a live chat option on your website gives you an extra edge, from conversion point
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    Emojis Allow Brands to Engage on Messaging Apps

    Brands like MillerCoors and 1-800-Flowers consider emojis and stickers a non-disruptive way to engage consumers on messaging apps, the world's most popular app category. Emojis are the new conversation currency according to a panel at Internet Week's Mobile Media Summit in New York City. According to recent Business Insider intelligence, the world's top four mobile messaging platforms have surpassed the world's top four social networks. In the U.S., social still trumps mobile messaging, though the medium dominates the top app categories in the U.K., Germany, Japan and South Korea. Emojis and sticker packs are one of the only ways brands can enter the messaging app space without being dis
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      Google to Add Buy Buttons in Sponsored Mobile Search Results

      Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? In a move to increase its retail search traffic and advertising revenue, Google is going to add buy buttons to its search results pages on mobile devices. The buttons will show up in paid search results under a "Shop on Google" heading at the top of a page. They won't appear in the unpaid results or when users look for products on desktop. When shoppers click on the buy buttons, they will be directed to a product page on Google where they can choose product sizes and colors as well as complete the purchase. If consumers opt in, Google will store credit card info
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        SEO Tips For Small Business Websites To Become Popular

        Here are some SEO tips that can help you Small Business Websites to grow and become popular among your targeted audience. Sites With High Quality Content, Can Perform Better Than Brands With Higher Traffic While it is conflicting with our typical imagining that smaller sites can be among the greater brands, Following are some substantial reasons that running a smaller site with high quality substance can get higher rankings and better traffic. Some benefits of having a smaller site are: Quicker reaction to change More light-footed and ready to consolidate current data Faster reaction to change Take off new thoughts rapidly Better way to concentrate on client exper
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          Why You Must Redesign Your Website

          Innovation and configuration styles change rapidly and so can of your business. It is essential that your site stays up-to-date (Redesign) with these progressions and that your business gets the most out of the new online opportunities. Here are five amazing motivations to consider a site upgrade: Your Web Design Technology or CMS Is Old Technology is advancing at a fast rate. However some site stages and content management systems haven't kept up with that pace. Such websites may have performed incredibly a couple of years back, but new technological features may attract you now. By having your site overhauled on a more contemporary, adaptable and dynamic stage your site may adjus
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            14 Rules of Social Media Optimisation

            Here are 14 rules of social media optimisation that can help you with any business model. Increase your linkability: Super fresh content with that can trigger sharing and link backing the content can improve your linkability. Don’t let your audience to wait for long for your next article this will improve visitor engagement Make tagging and bookmarking easy: make social sharing as easy as possible, try to implement as many as possible call to action signals, ever seen a video on YouTube asking “please do subscribe”, share and like our video, hope you understand what I mean. Reward inbound links Encourage the Mashup: let others use your research work and let them come up w
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              Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content

              Google “phantom” update is all about publisher of “how to” type content. NBC reported about this undisclosed update by Google. Many big players like Hubpage which deals in miniblogs, with varieties of topics, registered a drop of about 22 percent of its traffic in the first week of May. Other informational websites that have seen significant drops in traffic are eHow, WikiHow, and Answers.com Glenn Gabe, of New Jersey-based G-Squared Interactive, is the one to coin the phrase “Phantom” updates because this update came without warning, and Google has yet to acknowledge its existence. Through analyzing the data, Gabe has determined that this update is not related to Panda or Pe
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                Top places to publish content for Local SEO

                There are a lot of factors that defines your website authority, trust worthiness and search engine visibility, and content is always considered as one of the important reason for defining all these, but only having high quality content on your website won’t help you to rank for local search keywords, for this you need to keep certain things in mind First you need to create content that is relevant locally, that covers local events in detail, including state or suburb of your business is operating in, this will help you in targeting the local region in your content as well as title without manipulating the content unnaturally. But, this is just the beginning of the process; the next step
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                  3 Common SEO Lies

                  The SEO rules are viewed as the Holy Grail of internet marking, and it’s no shock for one to discover a huge number of myths, stories and inside that are not correct being spread about the procedure. The inconvenience is, the point at which these deceptive thoughts get in the mainstream, genuine organizations begin tailing them. When they understand they took a wrong turn, it’s past the point of no return. The harm is done, and they've squandered time and, potentially, a great bit of cash simultaneously. To help you dodge these very regular SEO lies, here are three of the most depressingly far-reaching misrepresentations. 1. A pre optimised website Few business think that search en
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                    Android Urination Incident

                    Google is truly very disturbed about the episode, and said that the organization made a move when the picture was conveyed to its consideration. Google then considered what further move to make and has now made that move. Android Urination Incident "As some of you know already, we have been experiencing escalated attacks to spam Google Maps over the past few months," said a post on the Map Maker product forum. "The most recent incident was particularly troubling and unfortunate. A strong user in our community chose to go and create a large scale prank on the Map. "As a consequence, we suspended auto-approval and user moderation across the globe till we figured out ways to add more i
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