SEO Company Gold Coast | SEO Services Gold Coast
Fact Check about Search Engine RESULTS
Search Per second, measured on one of the biggest search engines Google is around 63,000. Calculating further 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day, that is around 2 trillion searches per year.
About SEO
SEO or Search Engine Optimisation can be briefly categorised into three categories:
- Traffic Quality your website receives, say you are an SEO Company Gold Coast offering SEO services, and you receive very high volume of traffic for your website for search term Gold Coast, this can’t be considered quality traffic as most of the people searching for Gold Coast might not be interested in the SEO services offered by your SEO Company Gold Coast.
- Traffic Quantity So now when you are clear about the quality of traffic the next concern is to get more and more click from Quality terms, in our case it would be SEO Gold Coast, SEO Company Gold Coast Or SEO Services Gold Coast and can be many
Others , you can use Keyword Planner By Google to discover more keywords. - Amount of Organic Traffic Your website receives.
Ranking Factors Your SEO Company Gold Coast consider:
Our Gold Coast SEO team focus on more than 200 rankings factors that Google considers before rankings a website on Page One, though some other Gold Coast SEO specialists might add or subtract some of these factors.
To make it much easier to understand we have compiled these 200 SEO rankings factors in 9 Groups. These are:
Domain Factors:
Age of your domain, having keywords in your domain, keyword placement in domain, keywords in domain directory or internal pages (straightupdigital.com.au/seo-gold-coast/), EMD or exact match domain can be helpful, if the website is full of information, domain extension such as for Australia .com.au, public Whois is always better than private Whois.
Page Factors:
Keyword in title tag (SEO Gold Coast | SEO Company Gold Coast | SEO Services Gold Coast), keyword in Meta description (Your Local SEO Company Gold Coast. will give you many reasons to stay, Call your local SEO Expert NOW! 1300 117 791 for SEO Services Gold Coast), keywords in heading tags (H1, H2, H3, H4, H5 & H6), keyword prominence for targeted terms, Targeted term frequency in content, density of targeted keywords, use of synonymies keywords, length of content, content readability, content structure, spelling and grammatical error page load speed on desktop and mobile, AMP or Accelerated mobile page optimization, duplicate content check, content update on historical pages those are performing well, Number and quality of outbound and inbound links, broken links, media such as Image and videos, schema markup, W3C validation, sitemap priority setup (1.0 for prominent pages and accordingly for others.), Page layout. Contact Us to find more about it
Site Factors:
As it important for a product to have a USP (unique selling proposition) same is with the online market, if you are offering something unique search engine will value it and will rank better, Website architecture, website up and sown time, location of your server, SSL certification, navigation, use of tracking tools such as Google Analytics & Google webmaster tool.
Backlinks:
Quality and quantity of backlinks, Anchor text in backlinks, number of backlinks from same or different referring domains, domain and page authority of backlink websites, no follow and Do-follow links, paid and organic links, the text used for links, Placement of backlinks from referring
website and other backlinks on the same pageUser-friendly:
A higher CTR can improve rankings for the website, Low Bounce rate, higher direct traffic, and new vs returning traffic high returning traffic is a good ranking factor, Client Bookmarks (Chrome, Firefox and others)
Google Algorithm:
Following all factors that Google has defined in its key algorithm updates to recover any future manual or automated penalty, In the next
section we will define all the major Google Algorithms that we follow to maintain the best SEO results on the Gold Coast for our clients.Brand Signals:
Social Media Profile, Do your brand same have any search volume, Brand name in the anchor text, local NAP Check (Name, address, phone).
On-Site Factors:
Check if the website is over-optimised
These and many more that help Our Client achieve Top ranks! Do you want to Rank On Page 1
What are Google Algorithms?
Before Google launched its algorithms there were digital marketing experts who learned & excelled the art of manipulating Google search results by various techniques, that made it possible to rank website with no related information or
Earlier Google use to update these algorithms yearly, but now every now and then there is a Google algorithm update, some are noticeable and
The Major Google algorithm updates
Google makes the rules and defines just what the algorithms are. They have many updates, almost on a daily basis, some are just small corrections that really have little effect on anyone. Others can have a major impact on a variety of websites and web designs. Google is firmly committed to giving
Panda
Panda’s purpose was to reward all the
Launch date
Panda was launched on 24th February 2011 as a filter mechanism, but in January 2016 it was incorporated into the Google core algorithm. It’s now being continually updated to improve its efficiency.
Hazards
It’s designed to stop plagiarism, the duplication of content on websites, keyword stuffing spamming and the use of thin or irrelevant content.
How it works
The search engine bots constantly crawl all net content and give a score based on the content it finds for originality, relevancy and the quality of the content.
How to adjust
Penguin
Penguin is designed to enhance the overall value of search results by introducing measures to reduce or prevent such issues as spam, keyword stuffing, the use of invisible text and the duplication of
Launch Date
Penguin was launched on 24th April 2012 and made part of the Google core algorithm in 2016
Hazards
It’s designed to find low quality links irrelevant or broken spammy type links as well as anchor text that’s over optimised.
How it works
Penguin works in
How to adjust
Our Gold Coast SEO team closely monitor your links and backlinks and check any that you gain unexpectedly. Try using SEO SpyGlass a tool for checking backlinks and their profiles. Remove links that don’t go to
Hummingbird
Hummingbird is designed to place an emphasis on queries based, natural language, it tends to consider the whole text rather than just concentrate on individual
Launch date
Hummingbird was launched on
Hazards
It’s all about detecting or finding
How it works
It assists Google search engines to interpret search queries by using natural language processing techniques with latent semantic indexing and synonyms so pages can rank for queries even if the search words do not match.
How to adjust
Our
RankBrain
This update uses artificial machine learning to allow search engines to look for the most relevant results for a given quivery based on searchers past searches, activities, their location, personalisation and their wording of the search to try and determine the true intent of the searcher to deliver results that are more relevant.
Launch date
RankBrain was launched on 26th October 2015
Hazards
This is designed to weed out content that is not really relevant to query’s and full of shallow or unoriginal content
How it works
Google suggests this is its third most important factor in determining rankings. It tends to identify the relevancy of content in regard to given queries.
How to adjust
The best way is to ensure your content is compliant is to optimise all your content for comprehensiveness and relevancy. Our
Pigeon
This update is designed to increase the rankings of local listings in regard to Google Maps as well as searcher’s results that can be found in the local listings available of a user’s location and local directory listings.
Launch date
Hazards
This is all about poor SEO, both on and
How it works
This is all about location searches, it’s designed to create closer ties between the core and local algorithm searches.
How to adjust
Our Gold Coast SEO team ensure you are listed with relevant business directories as this provides quality backlinks. Focus on quality content and ensure your contact information is the same everywhere. Your Check content optimisation with the WebSite Auditor tool
Fred
Fred is designed to combat websites designed primarily as revenue sources for their owners, that provide little value to users, don’t solve user’s problems and have large amounts of advertising while containing mainly
Launch date
Fred was launched on 8th March 2017
Hazards
Fred looks for sites that are mainly low on quality content, heavy with affiliate advertising and are just ad
How it works
Fred is designed to target sites that do not follow Googles webmaster guidelines, especially sites that are created for generating advertising revenue. These are usually blogs composed of
How to adjust
The best way our SEO Gold Coast specialist team handles it
Intrusive Interstitials Update
This update is designed to penalize websites by reducing their rankings if they aren’t
Launch date
The intrusive Interstitials update was introduced on 10th January 2017
Hazards
To stop intrusive banners, popup ads and overlays which detract from the user experience and can be a problem on mobile devices with small screens?
How it works
It detects and stops annoying advertising, especially standalone interstitial displays that have to be removed to access the main content
How to adjust
Our
Mobilegeddon
Mobilegeddon is designed to give priority to
Launch date
Mobilegeddon was launched on 21st April 2015
Hazards
Poor or lacking mobile usability or provision
How it works
It ensures that pages that are
How to adjust
Our SEO Gold Coast team ensure your pages are mobile optimised as well as focused on usability and speed
Payday
This update is designed to target, tidy and clean up spammy types of queries commonly associated with the more shady industries such as porn, casinos, pharmaceuticals, debt collectors, insurance and mortgage brokers etc.
Launch date
Payday was launched on 11th June 2013
Hazards
Payday is designed to detect and clean up pornographic and spammy or spammed queries
How it works
It detects queries that are associated with shady industries such as casinos,
How to adjust
Our
EMD (Exact Match Domain)
This update is designed to target sites that have domain names that match popular keyword phrases, but have poor quality content and use spammy content to trick searchers, give very little value and are designed to make money for the site owners.
Launch date
EMD was launched in September 2012
Hazards
Prevents poor quality sites ranking highly just because they match the search terms in their domain names
How it works
The search engines filter all websites for
How to adjust
Our team of expert
Page Layout Algorithm
This update targets websites that have a large
Launch date
January 19, 2012
Hazards
Targets websites that contain lots of advertisements above the fold, making it hard to find the content
How it works
Searches webpages for ease of readability and lack of obstructive advertisements
How to adjust
Create a better web design with
Benefits of Hiring a SEO Company Gold Coast for your business:
No matter what your business model is, but if you want to be ahead of your competitor’s on the Gold Coast, you need to hire a specialist digital marketing agency Gold Coast that can help you in improving your ROI.
When we say only hire a specialist SEO Company Gold Coast, we mean it, because at times Local Business on the Gold Coast

Questions you need to ask from your SEO Company
Marketing on the internet is no longer something most small to medium business owners can do themselves, simply because it’s getting so involved and complicated. SEO or search engine optimisation is not an exact art, it’s organic by nature and requires someone who is dedicated to SEO success, who is able to create for you an original integrated, holistic marketing strategy. Good SEO involves having
Finding the right SEO company is imperative for your business survival and ability to grow and prosper. To know which questions to ask a prospective SEO company gold coast, to find out if they’re suitable for you and if they have the competence to provide the results you require
- What SEO philosophy or approach would you take to get results for my company?
You need them to provide an answer that covers the three main aspects of SEO
Technical SEO
They would need to do a complete review of your website and content, to determine how well site engines can access your site, including structure, page loading speed, backlinks, mobile and local
User experience
This includes ease of use, keyword optimisation, site navigation and presentation
Off-page SEO
This includes accessing how to improve your site by revamping existing content, creating new content as well as developing SEO based campaigns to strengthen your branding
If they imply they only cover one of these areas such as link building or simple research, then they are probably not able to help you
- How will they use the strategies they have talked about to help promote your business?
What you’re interested in is the way they answer the questions and to see if they really understand what there’re talking about
- What Metrics really define success for you?
This like the last question is a bit of a trick question as the real answer should be that they will use your own business plan and business goals to make a success of your business. They may say they want to reach certain goals, but it should all be based on your goals, although they can help you define them
- What time frame can they give to see results?
As a
- Are they able to give examples of some similar past clients and the results of your assistance to them?
A reputable SEO company should be able to show some detail of a few of their clients they have assisted and the results they have achieved for them. If they are not able to or willing it would suggest they either have not been in business long or are unable to keep clients, which is a bit of a warning sign to be wary. Just ask them who they have been working the longest for!
- Ask how they deal with mobile applications
It’s important that any SEO company understands and is on top of mobile optimisation as this is part of Googles new
- How do they conduct keyword research?
Keyword research requires a good understanding of what potential customers are looking for and provides content for ideas based on the intent behind keywords
- What do you understand about influence marketing and link-building?
One
- Which tools do they use and why?
It’s not important which tools they use, it’s how they use them and why that makes the difference.
Tools can conduct audits and monitor usage and visitor information
There are many companies who offer SEO expertise and never provide. It’s vital to get an SEO team that can show they can give you the right results. The only real way they can do that is by showing what they have done consistently for others through testimonials introductions and references from long-standing clients.
Are you a business based on the Gold Coast and looking to get your website to the top of Google?
Maybe you have already identified a list of phrases, typed in ‘SEO Gold Coast’ and all you need is to find
Maybe you don’t have a clue, all you know is that everyone has told you that it works being there and you aren’t sure what it all means.
Whatever the case, Straight Up Digital can help.
Straight Up Digital was founded by Chris Bindley to address the need for a transparent marketing solution that was Straight Up,
From feedback from our
At Straight Up Digital, our business is getting you more business. We don’t claim to be
If you are looking for a local SEO Company Gold Coast, give us a call today.