SEO Gold Coast

Ranking Factors Your SEO Company Gold Coast consider:

Our Gold Coast SEO team focus on more than 200 rankings factors that Google considers before rankings a website on Page One, though some other Gold Coast SEO specialists might add or subtract some of these factors.

To make it much easier to understand we have compiled these 200 SEO rankings factors in 9 Groups. These are:

• Domain Factors:

  Age of your domain, having keywords in your domain, keyword placement in domain, keywords in domain directory or internal pages (straightupdigital.com.au/seo-gold-coast/), EMD or exact match domain can be helpful, if the website is full of information, domain extension such as for Australia .com.au, public Whois is always better than private Whois.

• Page Factors:

  Keyword in title tag (SEO Gold Coast | SEO Company Gold Coast | SEO Services Gold Coast), keyword in Meta description (Your Local SEO Company Gold Coast. will give you many reasons to stay, Call your local SEO Expert NOW! 1300 117 791 for SEO Services Gold Coast), keywords in heading tags (H1, H2, H3, H4, H5 & H6), keyword prominence for targeted terms, Targeted term frequency in content, density of targeted keywords, use of synonymies keywords, length of content, content readability, content structure, spelling and grammatical error page load speed on desktop and mobile, AMP or Accelerated mobile page optimization, duplicate content check, content update on historical pages those are performing well, Number and quality of outbound and inbound links, broken links, media such as Image and videos, schema markup, W3C validation, sitemap priority setup (1.0 for prominent pages and accordingly for others.), Page layout. Contact Us to find more about it

• Site Factors:

  As it important for a product to have a USP (unique selling proposition) same is with the online market, if you are offering something unique search engine will value it and will rank better, Website architecture, website up and sown time, location of your server, SSL certification, navigation, use of tracking tools such as Google Analytics & Google webmaster tool.

• Backlinks:

  Quality and quantity of backlinks, Anchor text in backlinks, number of backlinks from same or different referring domains, domain and page authority of backlink websites, no follow and Do-follow links, paid and organic links, the text used for links, Placement of backlinks from referring website and other backlinks on the same page

• User-friendly:

  A higher CTR can improve rankings for the website, Low Bounce rate, higher direct traffic, and new vs returning traffic high returning traffic is a good ranking factor, Client Bookmarks (Chrome, Firefox and others)

• Google Algorithm:

  Following all factors that Google has defined in its key algorithm updates to recover any future manual or automated penalty, In the next section we will define all the major Google Algorithms that we follow to maintain the best SEO results on the Gold Coast for our clients.

• Brand Signals:

  Social Media Profile, Do your brand same have any search volume, Brand name in the anchor text, local NAP Check (Name, address, phone).

• On-Site Factors:

  Check if the website is over-optimised

These and many more that help Our Client achieve Top ranks! Do you want to Rank On Page 1

What are Google Algorithms?

Before Google launched its algorithms there were digital marketing experts who learned & excelled the art of manipulating Google search results by various techniques, that made it possible to rank website with no related information or low quality information, to rank high on search engine result page, this decreased the quality of search results on Google, to tackle such issues Google Started creating filters or Google Algorithms that were capable of removing bad quality results for the searchers, this improved user experience and searchers now can reach the best possible website that hold the exact information they are searching for.

Earlier Google use to update these algorithms yearly, but now every now and then there is a Google algorithm update, some are noticeable and other go unnoticed.

The Major Google algorithm updates

Google makes the rules and defines just what the algorithms are. They have many updates, almost on a daily basis, some are just small corrections that really have little effect on anyone. Others can have a major impact on a variety of websites and web designs. Google is firmly committed to giving their uses the very best possible experience possible.

Panda

Panda’s purpose was to reward all the high quality websites, those that were providing interesting, relevant, valuable content by giving them a higher ranking in search engine results. At the same time it downgrades all the low quality and shady websites that were filling the search engine result pages with spammy and low grade content

Launch date

Panda was launched on 24^th February 2011 as a filter mechanism, but in January 2016 it was incorporated into the Google core algorithm. It’s now being continually updated to improve its efficiency.

Hazards

It’s designed to stop plagiarism, the duplication of content on websites, keyword stuffing spamming and the use of thin or irrelevant content.

How it works

The search engine bots constantly crawl all net content and give a score based on the content it finds for originality, relevancy and the quality of the content.

How to adjust

Out team of expert SEO Gold Coast analyse your website for thin or irrelevant content, duplication and keyword stuffing. Make sure your site is regularly updated and anything obsolete or out of date is removed or revamped.

Penguin

Penguin is designed to enhance the overall value of search results by introducing measures to reduce or prevent such issues as spam, keyword stuffing, the use of invisible text and the duplication of copyrated and other unoriginal content.

Launch Date

Penguin was launched on 24^th April 2012 and made part of the Google core algorithm in 2016

Hazards

It’s designed to find low quality links irrelevant or broken spammy type links as well as anchor text that’s over optimised.

How it works

Penguin works in real time to find links that are manipulative or not authentic and down ranks those sites

How to adjust

Our Gold Coast SEO team closely monitor your links and backlinks and check any that you gain unexpectedly. Try using SEO SpyGlass a tool for checking backlinks and their profiles. Remove links that don’t go to quality, relevant sites.

Hummingbird

Hummingbird is designed to place an emphasis on queries based, natural language, it tends to consider the whole text rather than just concentrate on individual key words. Its objective is to search websites to discern the deeper meaning of content on individual pages so searches are directed to the most appropriates areas of the content in regard to their search queries, rather that just arriving on a website homepage because of keywords and the encouragement of new types of web technical developments in onsite navigation.

Launch date

Hummingbird was launched on 22th August 2013

Hazards

It’s all about detecting or finding low quality content that just stuffed with keywords but does not offer any real value to searchers.

How it works

It assists Google search engines to interpret search queries by using natural language processing techniques with latent semantic indexing and synonyms so pages can rank for queries even if the search words do not match.

How to adjust

Our Specialust seo Gold Coast team use tools like Rank Tracker and Google Autocomplete to find keywords that focus on concepts and not only keyword or keyword phrases as well as co-occurring terms.

RankBrain

This update uses artificial machine learning to allow search engines to look for the most relevant results for a given quivery based on searchers past searches, activities, their location, personalisation and their wording of the search to try and determine the true intent of the searcher to deliver results that are more relevant.

Launch date

RankBrain was launched on 26^th October 2015

Hazards

This is designed to weed out content that is not really relevant to query’s and full of shallow or unoriginal content

How it works

Google suggests this is its third most important factor in determining rankings. It tends to identify the relevancy of content in regard to given queries.

How to adjust

The best way is to ensure your content is compliant is to optimise all your content for comprehensiveness and relevancy. Our Expet SEO Gold Coast team remove all clutter and things that are irrelevant.

Pigeon

This update is designed to increase the rankings of local listings in regard to Google Maps as well as searcher’s results that can be found in the local listings available of a user’s location and local directory listings.

Launch date

Pigeon was launched on 24^th July 2014 in the US and on 22 December in Australia Canada and the UK

Hazards

This is all about poor SEO, both on and off page

How it works

This is all about location searches, it’s designed to create closer ties between the core and local algorithm searches.

How to adjust

Our Gold Coast SEO team ensure you are listed with relevant business directories as this provides quality backlinks. Focus on quality content and ensure your contact information is the same everywhere. Your Check content optimisation with the WebSite Auditor tool

Fred

Fred is designed to combat websites designed primarily as revenue sources for their owners, that provide little value to users, don’t solve user’s problems and have large amounts of advertising while containing mainly low value content.

Launch date

Fred was launched on 8^th March 2017

Hazards

Fred looks for sites that are mainly low on quality content, heavy with affiliate advertising and are just ad centered

How it works

Fred is designed to target sites that do not follow Googles webmaster guidelines, especially sites that are created for generating advertising revenue. These are usually blogs composed of low quality content.

How to adjust

The best way our SEO Gold Coast specialist team handles it bny following Google Search Quality Guidelines when creating blogs or other sites. Only use high quality ads that are relevant to your site or products and disclose what they are on your site. Ads are totally alright as long as they are legitimate.

Intrusive Interstitials Update

This update is designed to penalize websites by reducing their rankings if they aren’t mobile friendly. It also targets sites using popups to cover their content after making a search, making it difficult for users to access the main content or having a standalone interstitial that has to be removed to access the content.

Launch date

The intrusive Interstitials update was introduced on 10^th January 2017

Hazards

To stop intrusive banners, popup ads and overlays which detract from the user experience and can be a problem on mobile devices with small screens?

How it works

It detects and stops annoying advertising, especially standalone interstitial displays that have to be removed to access the main content

How to adjust

Our seo gold coast team only follows the Google good practice policies

Mobilegeddon

Mobilegeddon is designed to give priority to mobile friendly sites, those designed to display well on mobile devices and smart phones, but it doesn’t affect laptops or desktop computers.

Launch date

Mobilegeddon was launched on 21^st April 2015

Hazards

Poor or lacking mobile usability or provision

How it works

It ensures that pages that are mobile friendly rank highly while non-optimised pages are down ranked.

How to adjust

Our SEO Gold Coast team ensure your pages are mobile optimised as well as focused on usability and speed

Payday

This update is designed to target, tidy and clean up spammy types of queries commonly associated with the more shady industries such as porn, casinos, pharmaceuticals, debt collectors, insurance and mortgage brokers etc.

Launch date

Payday was launched on 11^th June 2013

Hazards

Payday is designed to detect and clean up pornographic and spammy or spammed queries

How it works

It detects queries that are associated with shady industries such as casinos, high interest loans and porn

How to adjust

Our seo gold coast team keeps your site authentic and follow Google best practice policies

EMD (Exact Match Domain)

This update is designed to target sites that have domain names that match popular keyword phrases, but have poor quality content and use spammy content to trick searchers, give very little value and are designed to make money for the site owners.

Launch date

EMD was launched in September 2012

Hazards

Prevents poor quality sites ranking highly just because they match the search terms in their domain names

How it works

The search engines filter all websites for relevant content

How to adjust

Our team of expert seo gold coast ensure your site contains only content that of high quality, is relevant to the search terms and provides value to users

Page Layout Algorithm

This update targets websites that have a large amount of ads above the fold, forcing users to scroll down to find the content they require although it affects less than 1% of websites it forces designers to build better sites created for user experience.

Launch date

January 19, 2012

Hazards

Targets websites that contain lots of advertisements above the fold, making it hard to find the content

How it works

Searches webpages for ease of readability and lack of obstructive advertisements

How to adjust

Create a better web design with less ads

Questions you need to ask from your SEO Company

Marketing on the internet is no longer something most small to medium business owners can do themselves, simply because it’s getting so involved and complicated. SEO or search engine optimisation is not an exact art, it’s organic by nature and requires someone who is dedicated to SEO success, who is able to create for you an original integrated, holistic marketing strategy. Good SEO involves having high quality content aimed at providing good value to visitors based on keyword research on what visitors and potential customers require following the Google best practice policies, with measurable results.

Finding the right SEO company is imperative for your business survival and ability to grow and prosper. To know which questions to ask a prospective SEO company gold coast, to find out if they’re suitable for you and if they have the competence to provide the results you require follow this guide.  A good SEO company must be able to answer these questions for you!

1. What SEO philosophy or approach would you take to get results for my company?

You need them to provide an answer that covers the three main aspects of SEO

Technical SEO

They would need to do a complete review of your website and content, to determine how well site engines can access your site, including structure, page loading speed, backlinks, mobile and local optomisation along with other associated tasks.

User experience

This includes ease of use, keyword optimisation, site navigation and presentation

Off-page SEO

This includes accessing how to improve your site by revamping existing content, creating new content as well as developing SEO based campaigns to strengthen your branding

If they imply they only cover one of these areas such as link building or simple research, then they are probably not able to help you

2. How will they use the strategies they have talked about to help promote your business?

What you’re interested in is the way they answer the questions and to see if they really understand what there’re talking about

3. What Metrics really define success for you?

This like the last question is a bit of a trick question as the real answer should be that they will use your own business plan and business goals to make a success of your business. They may say they want to reach certain goals, but it should all be based on your goals, although they can help you define them

4. What time frame can they give to see results?

As a rule it takes time for SEO to produce results, but it largely depends on the state of your website and the type of industry. Implementing local SEO can happen more quickly because it relates directly to a small selection of specifically targeted people, for example, Best hamburgers in Main Street, Byron Bay will only attract those in Byron Bay looking for hamburgers. In general, it’s unlikely you’ll see significant results for about six months. Those who promise you fast results are usually trying something shady and best avoided

5. Are they able to give examples of some similar past clients and the results of your assistance to them?

A reputable SEO company should be able to show some detail of a few of their clients they have assisted and the results they have achieved for them. If they are not able to or willing it would suggest they either have not been in business long or are unable to keep clients, which is a bit of a warning sign to be wary. Just ask them who they have been working the longest for!

6. Ask how they deal with mobile applications

It’s important that any SEO company understands and is on top of mobile optimisation as this is part of Googles new mobile first index strategy and that they can give your site a mobile audit

7. How do they conduct keyword research?

Keyword research requires a good understanding of what potential customers are looking for and provides content for ideas based on the intent behind keywords

8. What do you understand about influence marketing and link-building?

One high quality link is much more valuable than many low quality links, a good link is earned by providing high quality, useful and valuable content people want to link to in other words, relationship building

9. Which tools do they use and why?

It’s not important which tools they use, it’s how they use them and why that makes the difference.

Tools can conduct audits and monitor usage and visitor information

There are many companies who offer SEO expertise and never provide. It’s vital to get an SEO team that can show they can give you the right results. The only real way they can do that is by showing what they have done consistently for others through testimonials introductions and references from long-standing clients.

Are you a business based on the Gold Coast and looking to get your website to the top of Google?

Maybe you have already identified a list of phrases, typed in ‘SEO Gold Coast’ and all you need is to find a SEO company Gold Coast that can help.

Maybe you don’t have a clue, all you know is that everyone has told you that it works being there and you aren’t sure what it all means.

Whatever the case, Straight Up Digital can help.

Straight Up Digital was founded by Chris Bindley to address the need for a transparent marketing solution that was Straight Up, Results Focused and easy to understand.

From feedback from our clients we now know that you just want to get back to business. Some of you like a lot of input but most of you just want a solution that works and a report that can be understood.

At Straight Up Digital, our business is getting you more business. We don’t claim to be an specialists in your field but we do claim to know how to get you to the top of Google and we provide complete transparency every step of the way so if you are looking for help with your marketing campaign.

If you are looking for a local SEO Company Gold Coast, give us a call today.