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Explainer Videos | Straight Up Digital

Hey everyone, checkout our new explainer video. It gives you great top level overview of our core values, drivers for success and products/services.   We hope you enjoy.   The top 5 benefits of an explainer video Video, is exploding around the net, it’s taking over as the best way to get your message across, simply because people find it much easier to understand and see what it’s all about when you show them a simple video. This very quick visual display has a high impact, made to make an impression, is enjoyable sometimes humorous and is usually memorable. People are just tired of reading through endless, lengthy text and different websites to find the informat

How important is Google Local Places? | SEO Gold Coast

We have been doing a fair bit of research into the search behavior of local customers and what we have found is Google Local Places, also known as Google Business, is really important because it can connect you directly with your customers in your local area. Whether your customers are searching for you by typing in SEO Gold Coast on Search, Google Places or Google +, Google My Business or Maps, when you have signed up they will find you easily. Google suggests that 97% of consumers search online for local businesses When you sign up you will be asked about your business details. So that you obtain the best possible and effective, local listing and your business shows up well on Google Ma

How to Improve Your Website Self-Referral Traffic

Now days almost everyone in business, has a website and there are also millions of non-commercial websites, so finding a particular website is becoming more difficult by the hour. The only quick way to discover the information you want is by looking for it and this is usually done by entering in a search query in your browser which is fine if you know what you’re looking for. But many people like to surf the net for interest and entertainment. These viewers are there for an emotional ride and if you satisfy these needs you will have a new follower. You may decide you want to bake a cake, so the most common thing is to search for a great recipe for chocolate cake. Once you have found the

Top Common SEO Mistakes Made by Webmasters

Having a great website that people like and can easily find is the key to internet marketing success and it is the goal of all webmasters and business owners; unfortunately, there are many websites that just do not make the grade. The fact is that SEO or search engine optimisation is an obtainable goal for any website or piece of content if you have the knowledge and know how to obtain it. Google’s algorithms are aimed principally at helping people when they initiate searchers to find high quality, relevant websites by reducing the rankings of sites that have low quality content, content that is not relevant or duplicated. Your website or content rankings can fluctuate for man

Top 15 link building techniques to be followed in 2018

Many people are unsure about SEO and what it takes to really make your websites and pages search engine optimised. But it’s not really a difficult concept to understand, in fact, there are four words that describe it perfectly and they are Quality, Originality, Relevance and Value. I hear people suggesting all the time that Google just tries to make it hard to get your website to the top of the ranking list and once there to keep it there. That they keep changing the rules so you have to be a genius to get your site anywhere near a level with high enough search engine ranking for people to easily find it. The plain truth is most websites do not deserve a high ranking. Google is not t

10 Point SEO Checklist

Search engine optimisation or SEO is a still a term that is still a mystery to many and has been misused by many. What it really means in practical terms is to make a website or piece of content so it is the best it can be to attract those who want to view its content. This can be very time consuming and takes a lot of knowledge so is often best left to some of the SEO Services on The Gold Coast. The following 10 points are designed to give your content the best SEO Practices 1. SEO Page Title Search engines look for indicators that your website is set up correctly, such as your title matches your page content and keywords. Including keywords in your title is important but not on its own

What is Google’s new Core Search algorithm Update all about?

Many people do not really understand what SEO and Search Algorithm is all about, but it is really very simple. Google is all about making it easier for people to use the internet and get better search results. Gone are the days when you could sit down and write a simple piece of content and have it easily found on the net. With the billions of new pieces of content that are being added every day the accuracy and relevancy of your content is becoming more and more important. The new core search algorithm update is aimed at relevancy rather than anything else, relevancy to keywords as well as content. This is not to say that content is no longer important it is vital that you have hi

How to rank on You Tube in 2018

YouTube is becoming so popular because many people enjoy watching a video on their mobile devices as well as desktop computers rather than just reading a webpage. Whether you’re looking to sell your services and products just earn money from Absence or just want to show the world your videos YouTube optimisation is the way to go to get people to notice you. YouTube Optimisation The first and most vital step after you have completed your video is to make the right keyword research so you have the best words Often keywords that work in Google will not necessarily work on YouTube and vice versa Make a list of the keywords depending on your niche and the message you want to conve

Top tips to ranking in 2018

The internet is always evolving and changing, the strategies and techniques that worked so well in the past for optimum SEO on The Gold Coast have to be modified or abandoned so your content has a ranking that makes it easy for people to discover it. Keywords were the major way that search engines found your content and rated it, although they are still vital as any good SEO company on the Gold Coast will tell you. But now Google has introduced their new machine learning system called RankBrain that works alongside and complements keyword placement to make it easier for search engines to sort content so users can find it. Google always tries to make finding the information people want