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The top 5 Key areas we look at in Google Analytics

The top 5 Key areas we look at in Google Analytics

A few weeks back we ran you through the process of setting up your own Google Analytics account for your business. Now that you are an expert on the set- up process, the Straight Up Digital Founder and resident Google Analytics guru, Chris Bindley is going to explain...
Top 7 Instagram Trends to Watch Out for in 2021

Top 7 Instagram Trends to Watch Out for in 2021

Photo by Eepeng Cheong via Unsplash It has been a big year in the digital world, with so many businesses thrown in the deep end when it comes to online sales and marketing due to a global pandemic and worldwide lockdowns. If you are one of these businesses, you have...
What’s Changed in Digital Marketing in 2020

What’s Changed in Digital Marketing in 2020

Photo by Rodion Kutsaev 2020: A year like no other. Against the backdrop of COVID-19, strict lockdowns, and severe restrictions on international travel, businesses have had to innovate and change. Out of necessity, the rate at which businesses have transitioned...
SEO Secrets, On Page Content Strategy

SEO Secrets, On Page Content Strategy

Internet marketing is not a precise art, in fact, if anything, it’s abstract, as you’re working in an organic and developing sphere where artificial intelligence in the form of the search engine algorithms play a major role in how people locate your website and...