The top 5 Key areas we look at in Google Analytics
A few weeks back we ran you through the process of setting up your own Google Analytics account for your business. Now that you are an expert on the set- up process, the Straight Up Digital Founder and resident Google Analytics guru, Chris Bindley is going to explain...
Google My Business is the New Black | How local search has changed in the Pandemic
Living with and through the pandemic has seen many changes to our everyday life and especially to your business’s online presence. With lockdowns and social distancing, there has become a greater reliance on searching for services online. Home delivery of everyday...
Video, so hot right now
Marketing trends move so fast and sometimes you can feel like you are running to catch up with what is being most effective in the market at any given time. Everywhere we look, whether it be Instagram or Facebook, we are bombarded by videos and Straight Up Digital’s...
How to create a Google Analytics account and add it to your WordPress website
Google Analytics is a tracking and reporting software that measures website traffic. Think of it as an undercover website policeman that measures not only the speeding users, but every single user that visits your website. With this…
Why you should be using Facebook Ads in 2021
For many of the business owners I talk to, the biggest problem holding them back is sales. Sometimes it is a problem with their sales pitch not being good enough. Sometimes they feel they do not have enough time to focus on…
5 Reasons why SEO needs to be part of your marketing in 2021
As 2021 is kicks off, businesses are taking stock and setting their sights on the growth that lays ahead. 2020 was historic year of disruption, upheaval, and change for everybody. The companies that best navigated these changes benefited..
Top 7 Instagram Trends to Watch Out for in 2021
It has been a big year in the digital world, with so many businesses thrown deep into online sales and marketing as a means for survival after worldwide lockdowns due to COVID-19. If you are one of these businesses, you have probably adapted faster than you ever imagined possible!
What’s Changed in Digital Marketing in 2020
A year like no other. Against the backdrop of COVID-19, strict lockdowns, and severe restrictions on international travel, businesses have had to innovate and change. Out of necessity, the rate at which businesses have transitioned…
5 Ways to Use Hashtags to Gain Instagram Followers
Instagram is one of the most used social media platforms in the world. The platform turned 10 years old in 2020, and in it’s decade of existence it has grown from a photo-posting app to a source of income for creators and a sales channel for businesses around the...
Why you need to level up your website for 2021
2021 is only just around the corner. Is your business ready? Recently I have been meeting with motivated business owners from a variety of industries including trades, professional services, construction, real estate, consulting
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