What is local SEO?
Why is local SEO important on the Gold Coast?
Local SEO strategies for the Gold Coast
- Claim your Google My Business profile – Google My Business is a free tool that allows you to manage your business information across Google Maps and Search. By claiming and optimising your Google My Business profile, you can improve your chances of appearing in local search results and attract more customers to your business.
- Use local keywords – Incorporate local keywords throughout your website and content to improve your visibility in local search results. For example, if you operate a restaurant on the Gold Coast, you might target keywords like “best restaurants on the Gold Coast” or “Gold Coast fine dining”.
- Optimise for mobile – With more and more consumers using mobile devices to search for businesses and services, it’s crucial to optimise your website for mobile users. Ensure that your website is mobile-friendly and loads quickly on all devices.
- Build local backlinks – Backlinks are a crucial factor in SEO, and building local backlinks can help improve your visibility in local search results. For more information on backlinks, reach out to us at Straight Up Digital.
- Use local directories – There are a variety of local directories and review sites that you can use to improve your online presence and attract more customers. Some popular options on the Gold Coast include Yellow Pages, True Local, and Yelp.
- Leverage social media – Social media can be a powerful tool for improving your online visibility and attracting more customers. By creating engaging social media posts and interacting with your followers on platforms like Facebook and Twitter, you can build a strong online community and increase your exposure in local search results.
About the Author: Matt White
Matt is the king of content! He is responsible for many of our blogs, as well as all of our SEO content and content for client websites. Matt brings years of experience to the team – having run several businesses himself, as well as writing for major advertising clients and reviewing films for various publications, just to name a few. He brings some much needed balance to an office full of big personalities with his relaxed attitude and timely humour.
About Straight Up Digital
Straight Up Digital is a full service digital marketing agency based in Burleigh Heads, Gold Coast, Australia. We specialise in Web Design, SEO (Search Engine Optimization), Social Media, Paid Ads (AdWords & Facebook Ads), Email Campaigns and Video Marketing.
Straight Up by name. Straight Up by nature. We prefer to tell it how it is and we aren’t afraid of the difficult conversations with our clients. Our goal is to become the most transparent and results focused digital marketing company of the third millennium!
We have been helping businesses for over 10 years across a variety of industries including restaurants, real estate, construction, manufacturing, certified trades, professional services, podcasts and events.
Whilst based on the Gold Coast we service clients all over Australia and around the World. If you have any questions about your website, social media or lead generation please get in touch.