It is always a good idea to balance the decision whether the internal team is in charge or if outsourcing is required to implement or expand digital marketing strategies within a company. Sometimes, the internal marketing team cannot handle certain tasks related to digital marketing due to a lack of time or less specific knowledge. When these situations arise, hiring a Gold Coast digital agency can help reduce the amount of work you have to do and complement your efforts with expert support. As a result, it is essential to know how to choose a digital marketing agency to make a sound decision.

Listed below are the important steps to choosing the best digital marketing agency for your business

Consider the company’s location

In the case of companies that place a high value on close relationships, this factor is crucial. Although digital marketing services can be done and approved remotely, this impersonal communication is not always helpful for businesses. In certain cases, professionals do not feel comfortable dealing with sensitive issues over the phone or through video conferences or chats. There may be a Gold Coast digital agency that might be more appealing to your business if you are a business owner who prefers face-to-face meetings and more direct contact with your business partners.

Analyze Successful Cases

Most of these Gold Coast digital agencies can display part of their case studies on their websites or in rich media materials like e-books and whitepapers as part of their content. Don’t be afraid to ask if they have access to the materials that demonstrate their work if access is not restricted to the public. Analyzing the clients’ segmentation is crucial to determining the company’s success. For example, if your business is in the real estate sector, it is advisable to research the agency’s history with companies and professionals in the same field.

Interact with other customers

If you get in touch with businesses who receive services from the Gold Coast digital agency you choose as your partner, you can go even deeper into this research. A good Gold Coast digital agency may display their clients’ lists on their websites to increase their footprint. Some companies go above and beyond by showing testimonials from satisfied customers. There is a great deal of value in all of this. However, it is essential to remember that it is not sufficient to consider only the promotional arguments and the sale of own agency sites. The first thing you should do before you start looking for a Gold Coast digital agency is to look inside your company. You should review your marketing objectives for the year in your business plan. Make sure you meet with your team and figure out what needs to be done to reach those goals. You would then need to devise an action plan with the strategies used and then see what can be done within your team. Through this process, you can determine your marketing needs and what gaps a third-party service can fill in your market. Straight Up Digital is one of the best digital marketing agencies on the Gold Coast, they can be helpful if your team is unfamiliar with digital marketing tools or lacks experience with the latest digital marketing strategies.    

About the Author: Matt White

Matt is the king of content! He is responsible for many of our blogs, as well as all of our SEO content and content for client websites. Matt brings years of experience to the team – having run several businesses himself, as well as writing for major advertising clients and reviewing films for various publications, just to name a few. He brings some much needed balance to an office full of big personalities with his relaxed attitude and timely humour.

About Straight Up Digital

Straight Up Digital is a full service digital marketing agency based in Burleigh Heads, Gold Coast, Australia. We specialise in Web Design, SEO (Search Engine Optimization), Social Media, Paid Ads (AdWords & Facebook Ads), Email Campaigns and Video Marketing.

Straight Up by name. Straight Up by nature. We prefer to tell it how it is and we aren’t afraid of the difficult conversations with our clients. Our goal is to become the most transparent and results focused digital marketing company of the third millennium!

We have been helping businesses for over 10 years across a variety of industries including restaurants, real estate, construction, manufacturing, certified trades, professional services, podcasts and events.

Whilst based on the Gold Coast we service clients all over Australia and around the World. If you have any questions about your website, social media or lead generation please get in touch.

Straight Up Digital’s links