There are a lot of factors that defines your website authority, trust worthiness and search engine visibility, and content is always considered as one of the important reason for defining all these, but only having high quality content on your website won’t help you to rank for local search keywords, for this you need to keep certain things in mind
First you need to create content that is relevant locally, that covers local events in detail, including state or suburb of your business is operating in, this will help you in targeting the local region in your content as well as title without manipulating the content unnaturally.
But, this is just the beginning of the process; the next step is to distribute the content locally which will help you out with you local search presence. Hopefully there are plenty of websites available to do so and we will be discussing few Top Places to publish content for Local SEO:
One of the best evergreen content sharing platforms available is our social media channels, especially, if your business deals with content locally. You can create a network for your business and this will for sure improve your online business trust worthiness.
Another thing that you can do is communicate in other related groups with your brand name, this will help in improving your brand visibility in local business groups and will also help in making a name of your business as a specialist in your field, as you will be engaged in answering your direct prospective customers
Main advantages of local news sources is, they are always looking for something new, which implies that you have better chances of getting your content distributed with them than you do at getting distributed on a national level. Second, thing is they can give a greater authority for your content than other platform you would like to share your content on.
You may need to deliberately organize your content for the news channel, depending on the reputation. As few sources will just acknowledge impeccably designed press, while others will be interested in other options, like, blogs or info-graphics.
It ought to be really simple to discover particular sites devoted to a specific group. For instance, the business we deal in with, have a lot of communities and forums where you can share information, discus ideas, solve issues and even have communities where you can publish anything new about your business
These pages don’t generally convey a high authority, so be careful about where you post. And also because they target a niche, be very sure that the content you are sharing adds quality. For instance, if you deal in restoration of automobile, you must only share or discuss in communities like wise, because if it’s not done, you might face a link based penalty for not being relevant, as if a major reason for ranking any piece of content.
After, Google Pigeon update. It becomes mandatory that you need to be active on directories and review websites like Yelp Australia, TrueLocal, HotFrog Australia, FourSquare and others, for local SEO success.
Permit other group pioneers, entrepreneurs, and nearby online business owners to write content as guests on your website. In correspondence, you’ll likely be permitted to submit your own particular material on their websites. This will improve connectivity, authority and search visibility for your website
Personal Interviews of local specialists from your business area is a perfect match for the strategy. Since you’re talking to another local business specialist, you both will gain visibility and fresh audience for your business.
These alternatives are valuable in channelising your local content. Two things still you need to keep in mind, is relevancy and diversity. This will help you in distributing the content and authority evenly.