So you have a business that’s doing ok in the traditional sense of the word.
You have everything offline set-up. You have a market but it’s all offline and you are looking market your business online but you aren’t sure where to start?
The first question is, what does your business look like online? What comes up when people Google your name? What about your personal name? What’s important about this?
It’s actually vital to your business! Your online presence is validation to your clients that you are who you say you are. Don’t think that people aren’t Googling you or your company name!
Google was added as a verb into Websters Online dictionary in 2007 and since then has pretty much been a tool for validating almost everything. The real question is, what’s it saying about you? According to it, do you exist?
Food for thought?