Social media on The Gold Coast whether you use it or not has changed the business landscape in a variety of ways whether you actively use it or not. For companies that have elected to use social media on The Gold Coast the impact has been quite dramatic, For those that have chosen not to use it, it has been quite damaging.
Many companies use social media content to place their brand in front of a wide range and number of people, while social networking is aimed at a more selected group within the different types of social media platforms.
The five major impacts of Social Media on Business are:
- Overall Reach
Using social media a business can greatly increase the number of people who hear about the services and products a company or an individual can reach.
This is largely due to peoples like to share good or as the case may be bad information with others. People love to share interesting stories, images and things they find amusing so your content on social media has the potential of reaching many people
- Stimulate Demand
Social media can stimulate interest and demand for your products or services by showing viewers the benefits of using them. It’s also a fantastic way to attract those who may not have been interested in your type of product until they were introduced to it by a friend how shared it with them
Having a reactive web presence where viewers can interact with you or your representatives in real-time, adds a personal touch that is not possible with any other form of advertising. It allows your viewers to fell a more personal connection and the opportunity to have any questions or issues resolved very quickly, resulting in a very high degree of customer satisfaction
- Brand Promotion
Social media marketing on the Gold Coast is very positive and strong, but the old style of hard sell just does not work with social media. It’s more for promoting trust and acceptance of a brand. When people become familiar with your branding and start to associate your brand with quality, value and service they are much more likely to buy products and or services from your company
- Saving Costs and Building Revenue
Social media is a very cost-effective method of getting your message across to a wide range of people. Using social media is much more cost-effective than any other form of advertising and to help you connect with your potential as well as existing customers.
With the broad coverage obtainable using social media you can attract customers and increase demand for everything you have to offer increasing your total revenue without having to have a huge marketing budget
Businesses that use social media on the Gold Coast, especially those who combine it with local SEO so they are immediately visible to all those searching for their product lines or services, find that it has a huge positive impact on their business. This is true whether they are a traditional brick and mortar type business, online or as most businesses are today, a healthy mixture of the two. Simply put, social media gets positive results at little cost.