Original data from 500+ websites. The ranking factors, technical benchmarks, and content strategies driving organic growth right now.
of top-ranking AU pages now include structured data markup, up from 41% in 2024.
is the median Largest Contentful Paint (LCP) for pages ranking in positions 1-3.
of organic clicks in AU go to the top 3 results, a 9% increase year-on-year.
more organic traffic for sites with a consistent content publishing cadence of 4+ posts/month.
Our analysis of 500+ websites reveals that Core Web Vitals compliance is now a decisive ranking factor. Sites meeting all three CWV thresholds rank an average of 8.3 positions higher than non-compliant competitors. The gap is widening as Google continues to refine its page experience signals.
CWV Pass Rate vs. Avg. Position
Interactive chart available in the full report
Sites with sub-2.5s LCP and zero layout shift saw a 34% increase in organic impressions over the 12-month study period.
Google Business Profile optimisation remains the single highest-ROI activity for local businesses. Our benchmarks show that businesses with 50+ reviews and weekly GBP posts appear in the map pack 67% more often than competitors with incomplete profiles.
GBP Completeness Score vs. Map Pack Frequency
Interactive chart available in the full report
Multi-location businesses using location-specific landing pages with localised schema markup saw a 41% uplift in 'near me' visibility.
The full report includes 40+ data visualisations, methodology notes, and actionable recommendations for every business size.
Methodology Informed By
Founder, Straight Up Digital
With over a decade of experience in search engine optimisation and digital strategy, Chris has helped hundreds of businesses across the Gold Coast and beyond grow their organic visibility. This report draws on real-world data from client campaigns and independent research to provide actionable benchmarks for the industry.