The online presence of your business is essential to succeeding in today’s markets. This is a given for many, but some business owners believe the internet is not for them and that their customers prefer the personalized service they receive when shopping in person. This couldn’t be farther from the truth.

While a small percentage of people still prefer to shop in person, technology makes it easier for customers to shop online, visit a business’s website to learn more about it, or Google the business’s location, hours of operation, and directions. Furthermore, when a prospective customer contacts you, they have already decided to buy your products or services. This is because smart technology has made it easier for potential customers to conduct online research on your products, business, and pricesas a whole.

It is evident that having a digital presence by digital marketing on the Gold Coast involves far more than simply selling products online. It also involves engaging a much larger audience. As a result, your business’s digital presence must be robust to attract new customers and retain existing ones. Whether you’re starting a new business or revamping an existing one, having a strong digital presence by digital marketing on the Gold Coast is critical to its success. The reasons why your business’s digital presence needs to be enhanced are detailed below.

Enhance the Ease of Product and Service Promotion

One of the most significant benefits of a strong digital footprint is the ease with which your products and services can be showcased. Thanks to online portfolios, social media photo albums, and YouTube videos, it’s incredibly simple to demonstrate what your business offers. Acquiring expertise in your field should not be difficult, given the abundance of opportunities for public interaction.

Easily accessible to customers

When a business establishes a digital presence by digital marketing on the Gold Coast, it significantly simplifies the process of customers finding you. Almost always, when a customer searches for a company or a product, they will turn to the internet. Even if you operate a brick-and-mortar establishment, you will require digital marketing on the Gold Coast to connect with your customers. Some consumers will begin their shopping experience online and complete it in-store, while others will do the opposite. Regardless, many new customers are not interested in spending considerable time searching for a company, product, or service. Rather than that, they should be able to locate you through a straightforward Google search. Converting online leads to customers is highly dependent on your digital presence done by professional digital marketing company like Straight up Digital.

Assist in Branding Your Business

What sells you to customers is your brand. Depending on your brand’s niche, marketing can be challenging. However, developing a brand should be relatively straightforward if you establish a strong digital presence. The internet and social media are completely free tools for marketing your brand. This strategy will only take you so far before you are forced to engage in paid and targeted advertising. People can find your business, even thousands of miles away, with ease when you have a digital presence.

Digital Presence establishes connections

The objective of social media use for businesses and individuals alike is to develop relationships with friends and followers. When your business posts regularly on social media, your brand gains a voice regardless of the platform. This voice establishes a connection with customers and lends a human touch to your business. Through social media, businesses can learn more about their customers. If your business is not on social media, you overlook an untapped, cost-free resource for brand development. The team at Straight Up Digital are experts in the area of digital marketing on the Gold Coast and can transform your business from a traditional bricks and mortar operation to an online beast. Speak to Straight Up Digital today for all your marketing needs.

About the Author: Matt White


Matt is the king of content! He is responsible for many of our blogs, as well as all of our SEO content and content for client websites. Matt brings years of experience to the team – having run several businesses himself, as well as writing for major advertising clients and reviewing films for various publications, just to name a few. He brings some much needed balance to an office full of big personalities with his relaxed attitude and timely humour.

About Straight Up Digital

Straight Up Digital is a full service digital marketing agency based in Burleigh Heads, Gold Coast, Australia. We specialise in Web Design, SEO (Search Engine Optimization), Social Media, Paid Ads (AdWords & Facebook Ads), Email Campaigns and Video Marketing.

Straight Up by name. Straight Up by nature. We prefer to tell it how it is and we aren’t afraid of the difficult conversations with our clients. Our goal is to become the most transparent and results focused digital marketing company of the third millennium!

We have been helping businesses for over 10 years across a variety of industries including restaurants, real estate, construction, manufacturing, certified trades, professional services, podcasts and events.

Whilst based on the Gold Coast we service clients all over Australia and around the World. If you have any questions about your website, social media or lead generation please get in touch.

Straight Up Digital’s links