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What To Look For In An SEO Company on the Gold Coast

Your website may look great, and it might be highly functional with lots of multimedia features. But it will be totally useless if it can’t attract visitors and convert them into potential customers. If this sounds familiar to you, then you might need to hire a professional SEO company. An SEO expert will review your site, know your target visitors, and identify a strategy to improve your page views and search engine ranking. Here are a few things you should look for in an SEO company:

  • Experience: Almost any SEO company can setup overnight and start calling themselves SEO experts. But search engine optimisation needs several years of experience and expertise.
  • Levels of SEO: Search engine optimisation is done on three levels: technical, on-page and off-page. Technical SEO is related to the structure of your site, determining how easily the search engine spiders crawl and enlist your site. On-page SEO refers to the usage of keywords, HTML tags and other such elements in your site. Off-page SEO refers to other elements of your site, such as link building. You should make sure that the SEO company you are hiring is knowledgeable in all three levels of SEO.
  • Black hat and white hat SEO techniques: White hat SEO techniques are ethical and legal ways of improving your search engine ranking. Black hat techniques are illegal, which may boost your ranking for the time being, but as soon as the crawlers identify your SEO strategy, they will completely remove your site from the listing. Make sure that the SEO company you hire uses white hat SEO techniques only.
  • Fit into your company’s requirements: The SEO company that you hire should interact with different areas of your business, including marketing, IT, customer service, sales, analytics etc. The SEO experts should be able to work with all members of your company in these departments, and implement the needed in your website.
  • Communication skills: As soon as the SEO expert reviews your website, he should clearly indicate why and what changes are required in your website. If you do not have IT related knowledge, they should talk to your IT team and get across their point.
  • Execution: SEO experts at the company should get everything done efficiently. If there are challenges in your site, they should find ways to work through them. With proper strategy and its execution, the SEO company will ensure that your search engine ranking is affected positively.

With their expertise and experience, SEO experts will know how search engine crawlers work, and what can be the best ways to impress them. All these points will help in finding the right SEO company for your business’ website.

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