Getting your brand to stand out and be noticed is critical when marketing a product, you can have the best SEO on The Gold Coast, but without the 4 Ps of marketing your efforts will probably be in vain.

The 4 Ps of marketing are product, price, place and of course promotion. By uniting these four key elements you can successfully sell almost any product or service. This standard for marketing has been around for 60 years and is still highly relevant because even using SEO skills on The Gold Coast without giving the proper attention to your product people will not recognise it.

The 4 Ps of Marketing

Product

Your product is any item that can be sold to your target audience, whether it’s a tangible object such as a pair of shoes or a hamburger or it could be intangible like an experience or service such as a trip or legal services. The main thing is that it satisfies your customer’s needs and or wants.

When marketing any product or service, it’s critical you have a very clear understanding of what it stands for and what makes it different or unique and why. The internet can be considered the selling medium with e-commerce or the product such as a social media service.

When a marketer has a complete understanding of what they’re selling, the way it meets their customer’s needs and why it’s better than the competition’s product or service, it becomes easier to market.

Price

After you have a product to market, you need to set the best possible price. This may not be the highest or lowest possible price as there are a number of factors that need to be considered to determine its value to your targeted audience. Pricing is an art and science; you need to develop the correct marketing strategy involving costs, marketing data and perceived value.

The price refers to the monetary value as well as the time and energy required by your customers to obtain it. Determining the best sale price of any product or service is critical as if the price is too high or too low the product could fail to sell.

Place

This is about how your customers access your product or service and the convenience levels you provide. The internet has changed the way people find products and do their shopping. The COVID-19 pandemic has forced many people to rely on the internet, drastically changed their shopping habits and given internet marketers the ability to reach many more people.

Your potential customers can interact with your company in store or online, it’s necessary to be aware of their reactions and preferences, make sure your products in the right place at the right time and their customer experience.

Promotion

Promotion is about placing your product in front of your customers when they want it and making it very easy for them to find while explain why they need it.

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The 4 Ps are relevant in any type of marketing and a vital part of your SEO strategy on the Gold Coast as they help you define your product, set the pricing, ensure your product is in the right place where customers can easily find it and describe why they need your product or service to solve their problems.