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Top Common SEO Mistakes Made by Webmasters

Having a great website that people like and can easily find is the key to internet marketing success and it is the goal of all webmasters and business owners; unfortunately, there are many websites that just do not make the grade.

The fact is that SEO or search engine optimisation is an obtainable goal for any website or piece of content if you have the knowledge and know how to obtain it.

Google’s algorithms are aimed principally at helping people when they initiate searchers to find high quality, relevant websites by reducing the rankings of sites that have low quality content, content that is not relevant or duplicated.

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Your website or content rankings can fluctuate for many reasons; mostly it’s due to human error and can be prevented. Sometimes it’s just because another site has better content than yours or another site has a better set of keywords that help more people find it than yours.

One of the things that determine ranking is the number of high quality organic (Unpaid) visitor you have to your site. When you have a lot of traffic or people clicking on your website and then bouncing off again quickly it indicates to the search engines that there is a probably a problem with your site. It is far better to have fewer high quality visitors (site visitors that stay for a few minutes or more) than lots of traffic that bounce away quickly (under 20 seconds). The top ranking sites have the majority of their visitors staying on their site for more than 2 to 3 minutes and a high number of return visitors. This indicates to Google search engines that your site is providing value to its visitors and if your site is relevant to its site description (this means if your site is about homemade chocolate and talks only about homemade chocolate, not side tracked with something that’s off the subject) it has a much better chance of a high ranking.

Some reasons website can have a lower ranking are:

  • You’re tracking the wrong keywords Some Keywords are over used and can apply to many different topics, so more specific keywords or more site descriptive key words or keyword phrases (long-tail keywords) may be/would be more appropriate.
  • You have low quality content. This can be because your content is not well written, contains grammatical or typo errors, is too similar to other sites, is not factually accurate, is not relevant to the topic description or just not interesting.
  • There are many low quality links. When search engines first started out rankings were awarded on site titles and descriptions, as the first algorithms were much simpler. Any links a site had counted to improving its ratings, but because some webmasters started buying low quality leads so Google search engines started to examine the leads and penalize sites with low quality leads as this was defeating the goal of the search engines in making high quality content more available to searchers.

If your backlinks are genuine and legitimate (made by visitors who want your content and not purchased, traded or swapped) then they are extremely advantageous, if not then they are a huge disadvantage and should be removed.

  • You are using a low quality hosting company. As in all things if you decided to do thing cheaply you can only expect a cheaper result. There are many hosting sites that do not offer the best services so it is important to go for a high quality hosting company. There are many available and some are better suited for different types of internet marketing sites than others so do some research to find the best one for you and read their (unpaid) reviews.
  • Recent Google Algorithm updates. Google makes updates to its algorithm regularly and they often do not explain exactly what the update is about or the reason why they are making these updates. The most logical explanation is that Google it there for their clients and people who are searching for information, they are trying to make the experiences of finding the exact information a person wants as fast and enjoyable and experience as possible.

Google rewards people who have a straight up honest, high quality website with relevant and interesting content by awarding them a high place in the rankings. If your website is technically perfect and you follow all the Google guidelines, then you can expect to get a good ranking. Nothing is guaranteed as the final say on your ranking rests with the number of good votes you get or the number of people who click on your website and stay there because you are providing them value and a reason to stay there as well as visiting you 2 or more times.

  • Slow loading pages. Because slow loading pages often cause searchers to bounce to another site having a site or pages on your site that are slow loading the search engines will get bad signals so do whatever it takes to improve your speed, the faster your site the better chances of a high ranking.
  • Has your site had a recent update.  Sometimes when updating a site someone could inadvertently trigger a SEO failure? WordPress sites are regularly subject to system wide updates and sometime these could trigger a SEO problem.

There are a variety of reasons a site does not get the ranking it may deserve, usually, the problem can be rectified by checking everything, especially content, but without analyzing, scaling and optimising your whole site including your SEO strategy everything will be unpredictable and random.

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