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Tips to Improve Your Web Design (Part I)

If you wish to succeed in the competitive online marketing world, a high quality web design has become quite important nowadays. A good web design helps in drawing the visitor’s attention, increasing the chances of business. There are many options available to design a website, so by following certain do’s and don’ts, you can excel in creating an attractive website.

Do you want to ensure that the people visiting your website stay longer on it and choose your products or services? To achieve this goal you need to make it easy for the visitors to find what they are looking for and purchase the items or services offered by you. Take a quick look at the following web design tips that can prove to be a boon for your website.

  • Get a professional logo: have a polished logo and link it to the home page your website. Logo is quite important for your brand, so better ensure that it’s placed nicely on the site. You should use a high resolution image of your logo and place it on the top left or right corner on every page of the site. For easy navigation, link the logo to the home page of your website.
  • Intuitive navigation: The main or primary options for navigation are usually placed in a horizontal bar on the top of the website. Secondary navigation options are provided below the main navigation bar or as a sidebar.

Layouts with confusing navigation will encourage people to quit the page instead of figuring what it’s all about. This makes intuitive navigation so important for a site. You can give the less important links or information in the footer of a page.

  • Remove the clutter: when confronted with numerous options, our brains become confused or simply stop processing information. This is why, it’s crucial for your site that it doesn’t have excess images. To keep the interest of the visitors, ensure that web pages do not have a visual clutter, i.e. lots of photographs, graphics or animated GIFs. These may also harm you by distracting the visitors from the most important part of the site.

You can cut down the number of links and options provided in the header and footer. This will put an end to the clutter and will help in narrowing down the visitor’s focus on the important part of the website. Apart from this, ensure that the paragraphs of the content should not exceed more than 5-6 lines.

  • Provide enough white space: Design your website in such a way, that the viewers shouldn’t get confused. With ample white space, a viewer will be able to breathe, absorbing all the features present on the site. Keep appropriate space between the content and images, this will help in keeping the users focused on the content. So, to improve the user experience, you need to control the space on the site.

Bonus Tip: If you want to start an SEO campaign on your website, then place your keywords in the pages of the site. For example, if you provide SEO services on the Gold Coast, then place ‘SEO’ at different places in your website content. This will help you to bring in more targeted visitors.

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