Majority of people relate search engine optimisation (SEO) with content marketing. It’s true that high quality content plays a major role in rocketing any SEO Gold Coast campaign. However, there are many other options available that you can consider for boosting your SEO Gold Coast campaign.
Many SEO Gold Coast based campaigners see social media platforms as a separate entity that is given a different strategy. Though it can be used independently, still you can align it with your SEO campaign to get the best results. Social media campaign for SEO Gold Coast will help you to improve your brand awareness and increase your domain authority, resulting in better ranks on SERPs (Search Engine Results Page).
Google considers your social media following for domain authority. For example, if your company’s page has 10,000 followers on Twitter and 10,000 likes on Facebook then you’ll surely be given higher search rankings and higher authority compared to a competitor company that has 100 followers and 100 likes. By engaging with your audience directly and by regularly posting relevant material, you can easily build your following. Remember, Google can identify, whether your likes and followers are real or spam.
Social media platforms offer an excellent opportunity to enhance the reach of your high quality content. For example, if you have written a blog or article about your brand then just by posting it on social media platforms you can share it with thousands of followers. This way you’ll earn more traffic and get more attention for your website.
Recently, Google and Twitter have joined as partners, so now your tweets will also show in Google search results. Therefore, you better optimise your posts to increase their chances of showing up on search results pages. This can be easily achieved by including targeted keywords that tend to bring in more traffic than usual.
The high number of and shares you get on social media is a contributing factor in your domain authority. For example, if a particular post which you have shared on social media platforms receives 1,000 retweets or shares then it will increase not only your reputation, but rankings as well. So, you need to create viral content that can go viral easily.
If you’re planning to optimise your website for local searches, then you should engage similar businesses on various social media platforms. Search for businesses or companies in your neighbourhood or in industries where you operate. This will surely help you in your SEO Gold Coast campaign.