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Picking A Web Designer For Your Business

Whether you are a small business or an established enterprise, you need a solid online presence in order to stay ahead in today’s competitive market. In order to have a better website than others, you need to hire the right web designer out there. Here is a checklist that can help you in making the right decision while looking for a web designer for your business.

Designer or developer

Before starting looking for a web designer, understand the difference between a web designer and a web developer. Many professionals who claim to be web designers are, in fact, developers. They know the basics of creating a functional website, but they lack the originality and creativity of web designing. So, make sure that the professional you are hiring is a designer, rather than being a developer. There is big difference.

Functionality

In addition to designing, the web designer that you hire should be aware of web development too. No matter how well your website is designer, it will be useless if your visitors cannot navigate through it. A good web designer will ensure that all buttons on your site are working, clearly marked and well defined. The loading times should be as fast as possible, and even the least savvy user should be able to browse through it without problem.

Responsive designing

Your website should be accessible not only from a PC, but from smartphones and other mobile devices as well.

SEO basics

While it is not the job of a web designer to make your website SEO friendly, they should at least understand the basics. In this way, the design that they create will be easily converted into a functional website, and deliver best SEO results possible. For example, not using JavaScript text which is bad for SEO, or using alt-text for any images on the site.

Easy adding and editing of pages

What happens when you need to make a small change in a web page, or even add an entire page to your website? The web designer you hire should make the process as easy as possible. They can give you templates that you can use to edit or add pages, instead of hiring the designer every time you want a minor change.

With all these tips, you can actually make a pretty intelligent decision regarding picking a web designer for your business. So, use them, and apply them in your selection.

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