If you know anything about website analytics then you might be aware of a metric known as “bounce rate.” It is the percentage of people who leave after just visiting one page of your website. If your website has a low bounce rate then it surely means that people are not only just visiting your website, but they’re also engaged & exploring it.
So, it clearly means that if your website has a high bounce rate then you’re surely doing something wrong. It means that visitors are coming for sure, but they’re leaving the website without any interaction or engagement. Around 60-70% is considered as normal bounce rate for websites and it means that more than half visitors leave the website after just viewing the first page.
Here are some web design tips to lower your website’s bounce rate by engaging the visitors.
You may find it a bit weird to hear, but sometimes the simplest designs are the most eye-catching. Take websites of bigger brands as an example, like Apple. By visiting their site, you’ll see clean, simple and sleek design; still the web design is attractive and pulls the users towards it. If you keep the design of the website clean & simple then it provides the visitors the much needed time and space to explore the site. The will naturally inclined towards the website, if its design is aesthetically pleasant.
Having a simple design doesn’t means that you should have a cold and boring web design, instead you should attach your brand and company’s personality in the site. Use the right colours that represent the face of your brand and create content on every page that goes well with your brand.
Every page of your website should be able to connect with the objective of the user through its content. Each web page should have the content for which the users are visiting your site. Avoid similar content for every page and provide exclusive & focused content to the users. Provide free information to the visitors in form of blogs, articles, newsletter, eBooks etc.
Avoid keeping huge blocks of content on any web page instead you should break the page up into small pieces. Proper placement of heading and sub headings is quite important, and you can also try to keep the same font type on every web page. Add relevant images and videos to attract the visitors and to keep them glued to your website.