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How to Improve Your Website Self-Referral Traffic

Now days almost everyone in business, has a website and there are also millions of non-commercial websites, so finding a particular website is becoming more difficult by the hour. The only quick way to discover the information you want is by looking for it and this is usually done by entering in a search query in your browser which is fine if you know what you’re looking for. But many people like to surf the net for interest and entertainment. These viewers are there for an emotional ride and if you satisfy these needs you will have a new follower.

You may decide you want to bake a cake, so the most common thing is to search for a great recipe for chocolate cake. Once you have found the recipe, chances are that on that web page there will be other things that may attract you. Some will be directly related to cakes like how making fantastic healthy ice cream to go with your cake. Other items of interest could be an opportunity to get a huge discount on the latest slimmer’s diet or maybe a discount on a popular range of kitchen appliances. Often there will be ads for a great holiday or the latest fashion beachwear. Many of these are paid advertisements placed by a third party that others have paid for and have little to do with the site owner, but the point is this is an excellent way to attract interest in your site and you can use this idea to your advantage.

Headlines

Apart from interesting images, headlines are one of the most important ways to attract interest. Without a compelling headline, even the best blogs will be unnoticed.

It pays to spend some time carefully considering your headlines and sub headlines so you get ones that help drive traffic, not send people to sleep.

SEO

Search engine optimisation is and always will be a very important part of a successful website, just as important as high quality valuable content, but it takes time to produce results, so you need to use other methods to be discoverable. Like social media, which is similar to word of mouth, advertising, press releases and blog posts to keep driving traffic your way.

But just having traffic is not what you need,  you need quality traffic that stops, looks and hopefully takes action, not click through traffic, as this lowers your rankings.

Growing your own quality referral traffic is an art and not just hit and miss. It is a fact that the quickest way to get good high quality is to have a huge advertising campaign and a properly designed and executed advertising campaign pay off, often handsomely, but it is very expensive and you have to have the resources to make it practical.

Small to medium Companies

For the average small business, it is very cost effective to outsource the management and design of your website to a professional website designing agency. They can do all the technical and promotional stuff as they have all the latest marketing and site building tools as well as local experience and insight to get the job done.

But it’s up to you to provide content and a reason for people to want to engage with you on your site. This can be made presentable and SEO by your agency, but what about off site content and this is the point of this article.

So how to go about getting self-referred traffic

  1. One of the best ways to do this is to be a guest blogging and getting involved in a positive and constructive way with other people’s websites. Guest blogging and making useful and helpful comments are sure ways to get you noticed and you can build high quality links and gain search traffic through the use of long-tailed keywords if you create content that is irresistible and begs people to link to.
  1. Invite other people in your niche to blog on your site, it’s a two way street, they will get many new readers and so will you. (But only pick quality sites and don’t use high quality content as Google search engines do not like low quality guest blogging).
  1. People want to be able to speak and express their ideas so having an open community discussion on your site is a great way to draw in new visitors and get new traffic.
  1. Post in sites like Linkedin, it is the world’s largest professional social network and regularly posting high quality content is a great way to boost your own site’s traffic and improve your branding.
  1. Long tail keywords are important as they account for the majority of web searches so should be embedded in your content where possible as long as you are not just keyword stuffing as this can detract from the content quality and search engines do not like it.
  1. Email marketing has long been a powerful way of attracting new traffic by advising existing customers of new products and services of interest. Bur never spam or bombard with emails or they soon opt out.
  1. Ensure that your whole internet presence is accessible and comfortable for users of all devices as the majority of web searches are now on hand held devices. If the experience of being on your site is not fast and enjoyable they will leave quickly.
  1. Be sure to examine and correctly understand your analytics data as it can help you with almost every area of your site, especially showing the most popular pages and those that need to be revised or removed. You will be able to tell which pages and posts are most popular so you better understand your users wants and needs.
  1. Consider submitting your content to aggregator sites like Reddit, if they find your content to be original, of high quality and useful or will provide value to users they may accept it and then watch the quality traffic pour in, but do not try to spam or send them illegitimate links, it won’t work.

Whatever strategies you decide to use it is important to be consistent in only one area and that is providing high quality, original content that gives people value and interest while appealing to their emotions, in all other areas variety is the spice of life so mix it up.

For more traffic, don’t be boring, try different ideas and approaches and while being concise and precise. People want value, entertainment and information, so providing both is a winning combination, use guest spots on other blogs and websites and place relevant comments to create quality traffic.

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