It is difficult to keep track of the latest developments in SEO requirements, and it can be challenging to keep up. You indeed have to know how Google ranks pages to take your Google rankings from near the bottom to the top. The more optimized a website is, the more traffic it gets over time and the more leads and sales it generates. Unless you manage to optimize your site for search engines, searchers won’t be able to find you, and all the work you do will be for nothing.

Listed below are some of the best ways that will aid in improving the search engine ranking of a website

Provide Relevant & Authoritative Content

The quality and authority of the content on your website is the most important driver of the search engine results, and there is no other substitute for the best content, especially when performing SEO by a digital marketing Gold Coast Company. Creating quality content that targets your intended audience can increase your site’s traffic, which will boost your authority and relevance as a result. Improve your writing skills on the web and create the impression that you are an authority on the subject you are writing about.

Regularly update your content

It’s probably no secret that we think content is one of the most important things in the world. The search engines are no different. Regularly updating content is one of the best indicators of a site’s relevance, so keep it fresh and interesting. Publish new content according to your content calendar and review it regularly. Adding additional content, rich in keyword phrases and indexed by search engines, to your blog could boost your search engine rankings. It is even possible to write shorter blogs about the trending topics you wish to target. It is good to link to related blog posts with the help of a digital marketing Gold Coast Company that will provide your reader with more information about a particular topic.

Link-worthy site

It is most likely that a webpage that is content-rich, authoritative, unbiased, and informs visitors about what they are interested in will have links from other websites and therefore improve your search engine optimization. Adding relevant links within the text with the assistance of a digital marketing Gold Coast Company will increase your authority and credibility. It would be much more effective to write the word “destination” instead of placing a “click here” link. The link “click here” has no value to search engines besides the URL attached to it, whereas it has a good number of keywords and will help improve your ranking and that of the page you are linking to. Make sure you link keywords whenever possible; it enhances your search engine optimization and adds value for your readers, including those with disabilities or who use screen readers.

Alt tags

The alt text is also important in cases where browsers cannot render a web page properly, meaning the images on the web page will not be displayed. Instead, it will deliver alt attributes in place of the images, describing what the image should look like in its place. The Alt tags should always be used by a professional digital marketing Gold Coast Company such as Straight Up Digital when describing your website image. The purpose of this function is to enable search engines to find your page, and that is essential-especially for the users of text-only browsers and screen readers. To improve customer engagement and improve your website SEO, you may want to consider working with an experienced digital marketing agency. Straight Up Digital is a full-service digital marketing agency that places a strong emphasis on the satisfaction of its clients. We have the right solutions for you to enhance customer engagement and improve website SEO if you are struggling with digital marketing.    

About the Author: Matt White


Matt is the king of content! He is responsible for many of our blogs, as well as all of our SEO content and content for client websites. Matt brings years of experience to the team – having run several businesses himself, as well as writing for major advertising clients and reviewing films for various publications, just to name a few. He brings some much needed balance to an office full of big personalities with his relaxed attitude and timely humour.

About Straight Up Digital

Straight Up Digital is a full service digital marketing agency based in Burleigh Heads, Gold Coast, Australia. We specialise in Web Design, SEO (Search Engine Optimization), Social Media, Paid Ads (AdWords & Facebook Ads), Email Campaigns and Video Marketing.

Straight Up by name. Straight Up by nature. We prefer to tell it how it is and we aren’t afraid of the difficult conversations with our clients. Our goal is to become the most transparent and results focused digital marketing company of the third millennium!

We have been helping businesses for over 10 years across a variety of industries including restaurants, real estate, construction, manufacturing, certified trades, professional services, podcasts and events.

Whilst based on the Gold Coast we service clients all over Australia and around the World. If you have any questions about your website, social media or lead generation please get in touch.

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