How do I get to the top of Google? Is this what SEO (Search Engine Optimisation) is?
These are two of the most common questions we get asked.
SEO is getting you to the top of Google, and it is based on the whole fundamental of what a Search Engine does. You see, a Search Engine has one task and one task only. It’s job is to return the most relevant search result to the user. If they search for ‘Lawyer Gold Coast’ they expect to find exactly that. Not a lawyer based in Brisbane or worse, Sydney. The argument in the online world about whether or not that person can be serviced from Brisbane or Sydney is perhaps a question for another time.
So how do you get to the top of Google? More importantly what is this value? This is an extremely valuable question because many businesses need to see value in a particular marketing campaign before they can justify it. Well there are a number of tools that can help you to understand the numbers to justify the campaign too. Take for example the Adwords Keyword tool. Have a look at the below breakdown and see for yourself.
1.You can use this to actually get a good estimate of the total available traffic
2. There have been many studies done in the past to show that the top 3 results get over 50% of each search so let’s use a guide of 25% to be at the top.
3. The average website conversion for SEO traffic is approximately 3-5% to a sales enquiry.
Using the above we can then break it down using the below example:
Total Traffic: 500 visitors per month
Clicks to your site: 100 clicks per month (25%)
Website enquiries: 3-5 per month (3-5%)
In the above example, 500 visitors is worth 3-5 leads. What is this worth to your business? Well what is your close rate and also what is your revenue per sale? Let’s use the below example:
1. Win rate: 1 in 5
2. Revenue per sale: $300
In the above example, using the metrics from the first example we can say that the valued that initial 500 visitors is worth $300. Let’s also say for example that this traffic costs you $100 per month to get.
Are you able to break down your current marketing to this level of detail? It is a 3-1 return on investment. Is it this effective? Imagine the model if you spend $500 per month or $1,000 per month.
If you aren’t currently achieving these results then give us a call today, we would love to discuss your unique circumstances.