Having high quality content is one of the most important factors when trying to get a high ranking on search pages, it’s a well known fact that over 85% of all internet business is done on the first page of the search engine results. But this can only happen in conjunction with the right high quality keywords. Your SEO Company on the Gold Coast can help or advise you on getting these two factors together. When you get it right, it can shoot your website directly to the first page of the search engine results, but get it wrong and you may find yourself lost in the internet sea, it’s then almost impossible to swim out again.
Just what is High Quality Content
That is the trick, an exact definition of quality content is almost impossible to determine as there is such a variety of content and a myriad of ways of presenting it. Some ideas are:
- Providing useful, accurate, up to date information
- Presenting information in an easy to read and understandable form
- Is it factual and entertaining
- Emotionally appealing
- Provides value for time spent reading or visiting a site
- Is it totally relevant to the keywords and title headings descriptions
- Is it concise and precise with no clutter or side agendas
- Original and unique or presented in an original and unique way
- Content can be expressed in formats including audio, text, video, images, presentations or a mixture
High quality content must be a mixture of the above and more. It should focus on what audiences want, not what you want them to hear and give them the best internet experience possible.
What is SEO and Why is it Important to Content?
Search engine optimisation (SEO) is all about having your content presented in a way that it’s easy to find, contextually and factually accurate, original and relevant to the words entered in searches. SEO value content relates to how useful, credible, engaging, informative, relevant and valuable to searchers. Search rankings are largely ranked in order of their relevance and usefulness to searchers in regard to the keywords used
What are Keywords?
Keywords are the words a searcher enters in their browser to find information, for example, someone who wants a burger might place “burgher into their browser”. They would get millions of irrelevant results. If they placed “burger near me” they would get all the places that sell burgers near them, hundreds. If they placed “Vegan veggie burger near me” this would be considered a longtail keyword and being specific would mean the top results on their browser search page would only be of places that supplied a Vegan veggie burger near them.
When you create your content, stay hyper-relevant to the topic as well as the keywords or keyword phrases that support your content. Simplicity is best; your content needs to be readable and concise.
People do not want to wade through irrelevant stuff to get to your point or the information they desire. Do not try to target lots of keywords; rather have lots of keywords or phrases that target your content. Consult your SEO expert on the Gold Coast to get it right first time.