For the last 1 year, many SEO experts have issued warning to small businesses without responsive or mobile websites will be getting affected by a major Google update planned to be rolled out on April 21. This major update by Google would affect more than 30% traffic of the websites that don’t have a responsive design.
Previous major updates by Google have just targeted problems like “black hat SEO” and have penalised business websites that were indulged in tricks like cloaking and buying links.
Google stated on its Webmaster Central Blog that the search engine giant will be rolling out a major update to its search result pages on April 21. The update will rank mobile-friendly websites higher than the sites that still doesn’t have a responsive design.
Search engine giant Google said “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices,”
“Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.”
Google has asked web developers to use its mobile-friendly test and read its guide to mobile-friendly websites, who aren’t sure how to comply their designs.
This is the first time Google has openly revealed that changes are set to roll out, though the search engine giant has been asking site owners to improve their SEO for some time now. For about 12 months, the company has been warning site owners to get mobile-friendly or responsive in design.
Out of 200 ranking signals used by Google to rank pages of websites, being mobile-friendly will now counted to be a major one. The company hasn’t clearly mentioned that there will be any penalty on websites which are not mobile-friendly, but we can assume that mobile-friendly sites will rank a lot higher than sites that aren’t mobile-friendly.
SEO Gold Coast experts have stated that it’s unlikely that Google will penalise the desktop version of a business site which isn’t mobile-friendly, but the update will surely prove to be a major factor on mobile devices.
So, you need to ensure that your business website should have a responsive design website or a mobile-optimised version to protect or even increase traffic of your site.