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Do’s and Don’ts for SEO Campaign Part II

Here are a few more Do’s and Don’ts for your SEO campaign to drive more traffic for your business website.

  • Get relevant and reputable links on website’s pages

A good way to optimise your website is by getting more relevant and high quality links. But, avoid getting excess links as it may be considered as a spam by search engines.

  • Get links of similar websites

This adds credibility to your websites because it reflects that competitors consider your website valuable and that the content is related to the topic.

  • Write huge amount of content

Through article, blogs, PRs, guest posting you need to make a proper effort to provide more and more information to the users. Websites that are large in sizes appear more on the search engine results as they have more to index.

  • Create a sitemap

This helps to increase likeability with search engines as these help in finding links of your website. Though many prefer XML, but you can opt for a plain HTML or Google sitemap.

  • Ensure that keyword phrase is at the top of the HTML in and the first paragraph

High priority for your website can be achieved by placing the Keyword phrases at the top of the HTML and in the first paragraph.

  • Try to increase the font size of keywords

Search engines recognise large text and consider them as more relevant, so increase the size of keywords and keyword phrases whenever possible.

  • Format the keywords

Your keywords will simply stand out if you use <strong> and <em> tags. By doing so, you help search engines to realise that these tagged words are more important than the text around them.

  • Link images

Search engines give value to content that is linked to images. People like to click on images, so include text to the images.

  • Pages should be up-to-date

It’s advisable that you shouldn’t neglect your website and keep updating it on a regular basis. Search engine priorities to pages that are updated regularly. Ensure that the updates you’re doing are relevant and significant.

  • Avoid using images in place of text links

Search engines are mainly supposed to search for text. By following links, the spiders crawl through websites and it will be difficult for search engines to follow or rank links on images than text links.

  • Never go for a Flash-only website

Remember that the search engines only see the HTML. So, you can use Flash on your site, but also have an HTML version when Flash is enabled.

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