September 3, 2014
Fatberg filth lurking under Aussie city
IT’S heeeeeere. You’ve seen the enormous mass of fat and waste floating under the streets of London, now one has been found Down Under.
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August 25, 2014
What is Link Building? A Beginner’s Guide
Link Building is an effective technique which is widely used in Search Engine Optimisation. A number of people don’t have accurate information about different types of link building campaigns. As a beginner, you must first understand what link building is. Once you figure it out, then decide the type of link building campaign you wish to take on.
Link building in SEO has changed significantly over the past few years. Google easily identifies and penalise the tactics which were considered quite effective before. Still in search marketing, earning or building links remains plays an important role in achieving success. In a number of surveys, linking showed quite a strong relation with hig
August 13, 2014
Responsive Web Designing-The Best Way to Make Your Website a Hit
With the advancement in technology of modern times, mobile has become a new standard. This has eventually led to a greater need to provide a much better user experience on the internet. To achieve your marketing goals, what you need is a website that works effectively on every device. Here, responsive web design comes into the scene.
Responsive design is one of the hottest trends of 2014, it streamlines the development process for mobile and desktop website design. It ensures that the content of a website is consistent on all types of devices. This means, a designer built a website and it can be used seamlessly on any screen. So, you don’t have to waste any extra money to get a separate w
August 5, 2014
Is SEO Dead?
Some people claim that SEO is dead because of the constant search engine changes by Google which make it more difficult to rise to the top of the search engines. While the SEO game has changed significantly over the past few years, it is by all means still alive. There are just a few things that companies must focus on when attempting to improve their search engine rankings.
Content Is Paramount
In years past it was easy to rise to the top of the search engines by posting bogus content, rich with keywords. Search engines crawled this content and quickly bumped sites to the top without any regard for whether the content was authentic and informative. The big search engines have spent hu
August 3, 2014
What To Look For In An SEO Company on the Gold Coast
Your website may look great, and it might be highly functional with lots of multimedia features. But it will be totally useless if it can’t attract visitors and convert them into potential customers. If this sounds familiar to you, then you might need to hire a professional SEO company. An SEO expert will review your site, know your target visitors, and identify a strategy to improve your page views and search engine ranking. Here are a few things you should look for in an SEO company:
Experience: Almost any SEO company can setup overnight and start calling themselves SEO experts. But search engine optimisation needs several years of experience and expertise.
Levels of SEO: Search en
August 1, 2014
Picking A Web Designer For Your Business
Whether you are a small business or an established enterprise, you need a solid online presence in order to stay ahead in today’s competitive market. In order to have a better website than others, you need to hire the right web designer out there. Here is a checklist that can help you in making the right decision while looking for a web designer for your business.
Designer or developer
Before starting looking for a web designer, understand the difference between a web designer and a web developer. Many professionals who claim to be web designers are, in fact, developers. They know the basics of creating a functional website, but they lack the originality and creativity of web designing.
July 31, 2014
Tips for Effective Web Design
Many people may claim to be experts at Web Design on the Gold Coast, but this is often not the case. With technology changing so quickly online, an effective web design firm in Australia has to stay on top of a wide array of different areas to ensure success for their clients. It is not good enough anymore to just know HTML or just be good with Adobe Photoshop; web designers that excel in a large number of arenas are the designers that are having to turn away work because their web sites are so effective at generating business for their clients.
When looking for an effective web design firm in Gold Coast keep the following tips in mind before signing on the dotted line with any web design c
July 1, 2014
What does your business look like online?
So you have a business that's doing ok in the traditional sense of the word.
You have everything offline set-up. You have a market but it's all offline and you are looking market your business online but you aren't sure where to start?
The first question is, what does your business look like online? What comes up when people Google your name? What about your personal name? What's important about this?
It's actually vital to your business! Your online presence is validation to your clients that you are who you say you are. Don't think that people aren't Googling you or your company name!
Google was added as a verb into Websters Online dictionary in 2007 and since then has pretty m
June 29, 2014
How to choose an SEO Company for your business
Search Engine Optimisation, SEO, can be very beneficial to your business. A great SEO company is able to help you establish your business online, improve your existing internet presence, and ultimately help you grow your business. However, finding the right SEO Company to help your business can be a challenge. Here are a few tips to help you with the process.
Determine Your Goal
The first thing you want to do before you even start thinking about finding an SEO company to help your business is determine your goal. Why do you want to hire an SEO company? This will give you a starting point for finding a company to work with.
There are many goals you could have for hiring an SEO company. A
June 21, 2014
Do you know the true value of your client?
Do you know what your client is really worth to you?
What do we mean by that? Let me explain.
Do you have clients that provide you once off revenue/ yearly revenue or monthly revenue? Why do we ask? It's because there is a very big difference in the value of them over a 12 month period that's why.
Take for example a tax accountant that just does your end of year tax versus a bookkeeper that does the books on a monthly basis (note that any tax accountant that doesn't have a bookkeeper on the payroll or doesn't do it themselves have rocks in they heads based on the below).
Let's just say that the tax accountant that does your yearly tax and makes $500 profit. Let's also say that the bookke