August 20, 2014
Black Hat SEO Or White Hat SEO-What SEO Hat Should You Wear?
It’s said that a Search Engine Optimisation (SEO) experts can wear different types of “hats”. The methods and philosophy of SEO that are used to optimise websites usually determine the colour of a hat. There are two types of SEO hats:
White Hat SEO
Black Hat SEO
It’s quite important for you to understand the difference and the risks involved with these SEO hats.
White Hat SEO
This type of SEO focuses more on building quality content first. It is used to accomplish totally different types of goals, though it may also use automation and technology to build the websites. In White Hat SEO, content is written for people and for search engines. Instead
August 18, 2014
How SEO Provide Benefits to Your Business?
Search Engine Optimization (SEO) is a process which increases the quality and volume of traffic to a website from various search engines via search results. More people will visit a website, if its rank is higher on Search Engine Result Page (SERP).
SEO experts find what people search for and how search algorithms work, this is used as a marketing strategy which helps to increase the relevance of the site. The SEO process includes site presentation, coding and structure, copywriting and content, al fixation of problems or issues that can prevent search engines from indexing a particular website.
There will be simply no chance left for your business website to get a higher visibility ranks
August 3, 2014
What To Look For In An SEO Company on the Gold Coast
Your website may look great, and it might be highly functional with lots of multimedia features. But it will be totally useless if it can’t attract visitors and convert them into potential customers. If this sounds familiar to you, then you might need to hire a professional SEO company. An SEO expert will review your site, know your target visitors, and identify a strategy to improve your page views and search engine ranking. Here are a few things you should look for in an SEO company:
Experience: Almost any SEO company can setup overnight and start calling themselves SEO experts. But search engine optimisation needs several years of experience and expertise.
Levels of SEO: Search en
June 29, 2014
How to choose an SEO Company for your business
Search Engine Optimisation, SEO, can be very beneficial to your business. A great SEO company is able to help you establish your business online, improve your existing internet presence, and ultimately help you grow your business. However, finding the right SEO Company to help your business can be a challenge. Here are a few tips to help you with the process.
Determine Your Goal
The first thing you want to do before you even start thinking about finding an SEO company to help your business is determine your goal. Why do you want to hire an SEO company? This will give you a starting point for finding a company to work with.
There are many goals you could have for hiring an SEO company. A
June 21, 2014
Do you know the true value of your client?
Do you know what your client is really worth to you?
What do we mean by that? Let me explain.
Do you have clients that provide you once off revenue/ yearly revenue or monthly revenue? Why do we ask? It's because there is a very big difference in the value of them over a 12 month period that's why.
Take for example a tax accountant that just does your end of year tax versus a bookkeeper that does the books on a monthly basis (note that any tax accountant that doesn't have a bookkeeper on the payroll or doesn't do it themselves have rocks in they heads based on the below).
Let's just say that the tax accountant that does your yearly tax and makes $500 profit. Let's also say that the bookke
June 14, 2014
How do I get to the top of Google?
How do I get to the top of Google? Is this what SEO (Search Engine Optimisation) is?
These are two of the most common questions we get asked.
SEO is getting you to the top of Google, and it is based on the whole fundamental of what a Search Engine does. You see, a Search Engine has one task and one task only. It's job is to return the most relevant search result to the user. If they search for 'Lawyer Gold Coast' they expect to find exactly that. Not a lawyer based in Brisbane or worse, Sydney. The argument in the online world about whether or not that person can be serviced from Brisbane or Sydney is perhaps a question for another time.
So how do you get to the top of Google? More import
June 14, 2014
Create your own reality
Want to bust out of the rat race?
Maybe you feel like you are unappreciated in your current role or maybe you are busy building someone else's dream, whatever the case we hear you loud and clear.
Do you have a passion but just not sure if you can pursue it? We don't want to tell you what to do or give any advise but we can tell you what we did.
We were sick and tired of building wealth for other companies and decided to do it for ourselves by setting up our own niche. We set up an online marketing company focused around SEO for the Gold Coast market.
After a little while though, we had many clients ask us if we could build them a website do which after about 14-15 requests (yep we were f