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Importance Of SEO Or PPC For Your Local Business

SEO and PPC are often seen as two different types of strategies. Though both of these are quite different in many ways, but have a single target area and that’s ‘search’. SEO and PPC can prove to be exceptionally profitable when used together. You need to capitalise on your SEO and PPC campaigns to develop a strong local search engine marketing strategy. Search engines account for more than 70-80% traffic generated for websites, so it would be quite foolish to neglect search engine marketing. Here’s why: An Excellent Online Presence More than 75% people in Australia search about a product or service before making a purchase. This clearly indicates that people consider inter
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    How To Deal With Google’s Doorway Page Update

    ‘Mobilegeddon’ update by Google started rolling out from 21st April, 2015, catching headlines and everybody SEO expert’s attention. Majority of people almost neglected the ‘doorway page update’ and only a few reported about it. So, let’s talk about this ‘doorway page update’. In March, Google said that to deal with doorway pages, it will roll out a “ranking adjustment”. So, it means that websites using doorway campaigns will be affected broadly b y this update. In the past, Google Webmasters may have warned you about “Gateway Page” and you may have heard about some developments here and there, but apart from this you might not be able to find any evidence of this up
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      Why You Must Optimise Website for Mobile

      If your website is not optimised for mobile then you are going to lose sales. Various studies have clearly shown that almost every user will leave your website if it’s not optimised for mobile or takes time to load. Even Google has rolled out a new update on 21st April 2015 that will be giving preference to websites that are mobile friendly. So, it’s quite clear now that if your website isn’t mobile friendly or responsive then it will surely lose ranks. Still haven’t optimised your website? Here are a few reasons that why you should have a mobile optimised website: People using mobile are different People using mobile phones for accessing internet may have different object
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        What Are the Sources of Your Website Traffic?

        Over the last few years, small businesses have increased investment in online marketing and websites. People have realised that online marketing can provide low cost, minimum risk, and high returns for their businesses. But you may wonder about the sources from where your Website Traffic can be generated. Here is a short description of four major types of traffic sources: SEO and Organic Search Results The purpose of SEO is to improve a website rankings and organic positioning on search engine results page (SERP) of major search engines. In any SEO campaign you need to be patient right from the start, investing time and money to generate favourable results. If done properly withou
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          Top Reasons Why You Should Do Local SEO

          Here are some Local SEO trends that can prove helpful for your business with time. Have a look. Online search for local business is up With each passing year, there has been a huge rise in the online searches made by people. The important point to note here is that most of these searches were made keeping in mind the local market. The search for local products and services has nearly doubled in last few years. This clearly indicates that people are using search engines to find what they’re looking for in local market. Search engines are becoming a preferred choice to search for local businesses Nowadays, local consumers are using Internet on a large scale to find out the
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            Off-Site SEO to Improve Your Website’s Page Rank

            Search engine optimisation (SEO) is surely one of the best methods to increase the traffic of your business or personal website. Majority of online businesses are now focusing more to enhance their coverage and reputation which automatically brings profit and success. So, you need to focus more on what you’re presenting to the users as it’s directly linked with your online success. On-site and off-site are two types of concepts for SEO that you can use on your site. In on-site SEO you need to work more on keywords that will enhance your website ranks in various search engine results. On the other hand, Off-site SEO is considered by experts as a bit more complicated process because it in
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              Boost Your Local SEO Campaign with These Excellent Tips

              Majority of businesses are limited within a specific geographical area. If you’re one of them then it clearly implies that your business website needs a targeted local traffic to increase sales. With the rise of Smartphone and other mobile devices, people now have the power to access internet in their hands. Now, they can search for brands, products and services offered by business from anywhere. So, it has become quite important for your business with an online presence to concentrate more on local search and local SEO Campaign. You may have wondered that how your website can excel in this field. Here are some steps to help you optimise your website considering the local search. I
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                A Standard SEO Campaign for Your Website

                If you own a business website then it’s quite essential to have a good SEO Campaign to achieve high ranks in search engines. Here are some important points that you need to apply in your SEO campaign. On-page SEO optimisation These are some small changes related to text in order to make your website look more amiable to search engines. These are small but quite crucial changes. The users hardly notice the change made in terms of aesthetics. The changes are made primarily behind the curtains in a website. Your site is modified to represent the chunks of the work done in this specific area of SEO. On-page optimisation can be termed as the foundation of any SEO campaign. It’s just
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                  Do’s and Don’ts for SEO Campaign Part II

                  Here are a few more Do’s and Don’ts for your SEO campaign to drive more traffic for your business website. Get relevant and reputable links on website’s pages A good way to optimise your website is by getting more relevant and high quality links. But, avoid getting excess links as it may be considered as a spam by search engines. Get links of similar websites This adds credibility to your websites because it reflects that competitors consider your website valuable and that the content is related to the topic. Write huge amount of content Through article, blogs, PRs, guest posting you need to make a proper effort to provide more and more information to the use
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                    Do’s and Don’ts for SEO Campaign – Part I

                    Here are a few Do’s and Don’ts that you should implement in your SEO campaign for your business website. Right keywords and keyword phrase: You need to understand your business. What consumers are looking for and when they’re looking for your products and services. For each and every page of your business website, you should find great keyword phrase. You can even ask your SEO to write different pages for various keywords and phrases. Use keyword planner to find best suited keywords for your business. Choose not a very popular keywords and keyword phrase: You might wonder why so? This is mainly because popular keywords are usually too competitive and you might fail to keep up w
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