May 13, 2015
This is a critical security release for all previous versions
Version 4.2.2 addresses two security issues:
The Genericons symbol textual style bundle, which is utilized as a part of various famous subjects and plugins, contained a HTML document defenseless against a cross-site scripting assault. Every influenced topic and plugins facilitated on WordPress.org (counting the Twenty Fifteen default subject) have been overhauled today by the WordPress security group to address this issue by evacuating this trivial document. To help ensure different Genericons utilization, WordPress 4.2.2 proactively examines the wp-content index for this HTML record and uproots it. Reported by Robert Abel
May 13, 2015
SEO tools every online business owner must know about
Google Mobile Friendly
The test will analyse your URL and report if your website has a responsive design.
The update has already rolled out globally for mobile friendly websites and can have an adverse effect on your website visibility in search engines if not taken care.
Things to be kept in mind for a page to make it “mobile-friendly” are, as detected by Googlebot:
Avoids software that is not common on mobile devices, like Flash
Uses text that is readable without zooming
Sizes content to the screen so users don't have to scroll horizontally or zoom
Places links far enough apart so that the correct one can be easily t
May 12, 2015
SEO and PPC are often seen as two different types of strategies. Though both of these are quite different in many ways, but have a single target area and that’s ‘search’. SEO and PPC can prove to be exceptionally profitable when used together. You need to capitalise on your SEO and PPC campaigns to develop a strong local search engine marketing strategy.
Search engines account for more than 70-80% traffic generated for websites, so it would be quite foolish to neglect search engine marketing. Here’s why:
An Excellent Online Presence
More than 75% people in Australia search about a product or service before making a purchase. This clearly indicates that people consider inter
May 9, 2015
‘Mobilegeddon’ update by Google started rolling out from 21st April, 2015, catching headlines and everybody SEO expert’s attention. Majority of people almost neglected the ‘doorway page update’ and only a few reported about it. So, let’s talk about this ‘doorway page update’.
In March, Google said that to deal with doorway pages, it will roll out a “ranking adjustment”. So, it means that websites using doorway campaigns will be affected broadly b y this update.
In the past, Google Webmasters may have warned you about “Gateway Page” and you may have heard about some developments here and there, but apart from this you might not be able to find any evidence of this up
May 6, 2015
With ever evolving digital world, it has become quite important to keep up with the changes for businesses. So, you can’t ignore the importance of having online presence for your business. Experts have analysed that near about 40% of consumers all over the Australia are indulged in some sort of online shopping. The value and frequency of online shopping has been increasing quite steadily.
With your consumers moving online, what’s your excuse for not having a decent presence on the internet? By not having a website, you may be unfair with your business sales. Check out these points that may help you to consider your stand about online presence of your business.
Your Business Needs
May 5, 2015
For any brand, a logo is its visual symbol. It helps in creating an identity for your brand and builds trust in the minds of your consumers. You need to assess the design of your brand’s logo whether you’re starting or revamping your business. Remember, logo design is also the identity or theme of your site’s web design.
Here are some factors which you need to keep in mind while creating or revamping your logo design.
Is The Design Appropriate?
The logo must be the centre point of your brand and should integrate nicely with the theme of your business. It should be consistent and relate to all the visual assets of your online business. As a symbol of your online business the l
May 4, 2015
There are numerous benefits of having a Mobile Responsive design for your business website. Here are some advantages offered by a responsive site:
A responsive design is the best way to ensure that your new visitors are annoyed by the design, usability and layout of the website. Majority of people especially younger generation are widely using Smartphone and other mobile devices on a large scale to surf the internet. Remember that the younger generations are the most impatient ones, they won’t think twice in leaving the website that doesn’t offer a high quality user experience.
If you have an E-commerce website then having a responsive design helps you to target the huge mobile u
May 2, 2015
If your website is not optimised for mobile then you are going to lose sales. Various studies have clearly shown that almost every user will leave your website if it’s not optimised for mobile or takes time to load.
Even Google has rolled out a new update on 21st April 2015 that will be giving preference to websites that are mobile friendly. So, it’s quite clear now that if your website isn’t mobile friendly or responsive then it will surely lose ranks.
Still haven’t optimised your website? Here are a few reasons that why you should have a mobile optimised website:
People using mobile are different
People using mobile phones for accessing internet may have different object
April 30, 2015
Over the last few years, small businesses have increased investment in online marketing and websites. People have realised that online marketing can provide low cost, minimum risk, and high returns for their businesses. But you may wonder about the sources from where your Website Traffic can be generated.
Here is a short description of four major types of traffic sources:
SEO and Organic Search Results
The purpose of SEO is to improve a website rankings and organic positioning on search engine results page (SERP) of major search engines. In any SEO campaign you need to be patient right from the start, investing time and money to generate favourable results.
If done properly withou
April 29, 2015
On 21st April 2015, Google rolled out its Mobile Friendly Update. Here are some answers to various questions about Google’ Mobile Friendly Update that may be worrying you for a while.
We have alerted you in March about this Mobilegeddon update.
What is this ‘Mobilegeddon’?
By introducing an algorithm update, Google has decided to clean up its mobile rankings. The update will be penalising websites that don’t provide a good mobile experience to its visitors. You can say that responsive sites or those that have a mobile version of their websites will become prominent in mobile search results. On the other hand, the websites that fail to do so will see a major fall in their mo