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Google’s Mobile Friendly Update and Its Effects

On 21st April 2015, Google rolled out its Mobile Friendly Update. Here are some answers to various questions about Google’ Mobile Friendly Update that may be worrying you for a while. We have alerted you in March about this Mobilegeddon update. What is this ‘Mobilegeddon’? By introducing an algorithm update, Google has decided to clean up its mobile rankings. The update will be penalising websites that don’t provide a good mobile experience to its visitors. You can say that responsive sites or those that have a mobile version of their websites will become prominent in mobile search results. On the other hand, the websites that fail to do so will see a major fall in their mo
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    How to Make People Love Your Website

    If you know anything about website analytics then you might be aware of a metric known as “bounce rate.” It is the percentage of people who leave after just visiting one page of your website. If your website has a low bounce rate then it surely means that people are not only just visiting your website, but they’re also engaged & exploring it. So, it clearly means that if your website has a high bounce rate then you’re surely doing something wrong. It means that visitors are coming for sure, but they’re leaving the website without any interaction or engagement. Around 60-70% is considered as normal bounce rate for websites and it means that more than half visitors leave the web
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      Top Reasons Why You Should Do Local SEO

      Here are some Local SEO trends that can prove helpful for your business with time. Have a look. Online search for local business is up With each passing year, there has been a huge rise in the online searches made by people. The important point to note here is that most of these searches were made keeping in mind the local market. The search for local products and services has nearly doubled in last few years. This clearly indicates that people are using search engines to find what they’re looking for in local market. Search engines are becoming a preferred choice to search for local businesses Nowadays, local consumers are using Internet on a large scale to find out the
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        Important SEO Techniques for a New Website

        You should never make a mistake to consider Search Engine Optimisation (SEO) as a secondary task. To meet rising consumer demands and new standards, you need to keep search engine optimisation in mind whenever you are planning to build a new website or updating an old one. To ensure the success of your website, you need to hire an expert SEO consultant who is well aware of different SEO techniques used to generate traffic by improving search engine ranks. For a newly built website, SEO expert will take a different approach to deliver better results from the campaign. Here are some important things you should consider to build a well optimised website: Keep Simple Coding Various ty
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          Off-Site SEO to Improve Your Website’s Page Rank

          Search engine optimisation (SEO) is surely one of the best methods to increase the traffic of your business or personal website. Majority of online businesses are now focusing more to enhance their coverage and reputation which automatically brings profit and success. So, you need to focus more on what you’re presenting to the users as it’s directly linked with your online success. On-site and off-site are two types of concepts for SEO that you can use on your site. In on-site SEO you need to work more on keywords that will enhance your website ranks in various search engine results. On the other hand, Off-site SEO is considered by experts as a bit more complicated process because it in
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            Boost Your Local SEO Campaign with These Excellent Tips

            Majority of businesses are limited within a specific geographical area. If you’re one of them then it clearly implies that your business website needs a targeted local traffic to increase sales. With the rise of Smartphone and other mobile devices, people now have the power to access internet in their hands. Now, they can search for brands, products and services offered by business from anywhere. So, it has become quite important for your business with an online presence to concentrate more on local search and local SEO Campaign. You may have wondered that how your website can excel in this field. Here are some steps to help you optimise your website considering the local search. I
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              A Standard SEO Campaign for Your Website

              If you own a business website then it’s quite essential to have a good SEO Campaign to achieve high ranks in search engines. Here are some important points that you need to apply in your SEO campaign. On-page SEO optimisation These are some small changes related to text in order to make your website look more amiable to search engines. These are small but quite crucial changes. The users hardly notice the change made in terms of aesthetics. The changes are made primarily behind the curtains in a website. Your site is modified to represent the chunks of the work done in this specific area of SEO. On-page optimisation can be termed as the foundation of any SEO campaign. It’s just
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                Social Media Marketing: Increase Your Presence in 2015

                No matter what your market is, you’re missing out on profitable opportunities, if you aren’t indulged in any form of Social Media interaction. High amount of interest is generated by social media platforms for your brand, product or service in a highly interactive manner that increases the level of interest. Organic growth is often achieved by social media marketing campaigns and user-power can prove to be quite helpful for your website rankings. If you do social media marketing on a regular basis, then such engagements will help you to keep your brand, products or services in front of your targeted market and in minds of consumers. With social media marketing campaigns you’re not on
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                  Do’s and Don’ts for SEO Campaign Part II

                  Here are a few more Do’s and Don’ts for your SEO campaign to drive more traffic for your business website. Get relevant and reputable links on website’s pages A good way to optimise your website is by getting more relevant and high quality links. But, avoid getting excess links as it may be considered as a spam by search engines. Get links of similar websites This adds credibility to your websites because it reflects that competitors consider your website valuable and that the content is related to the topic. Write huge amount of content Through article, blogs, PRs, guest posting you need to make a proper effort to provide more and more information to the use
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                    Do’s and Don’ts for SEO Campaign – Part I

                    Here are a few Do’s and Don’ts that you should implement in your SEO campaign for your business website. Right keywords and keyword phrase: You need to understand your business. What consumers are looking for and when they’re looking for your products and services. For each and every page of your business website, you should find great keyword phrase. You can even ask your SEO to write different pages for various keywords and phrases. Use keyword planner to find best suited keywords for your business. Choose not a very popular keywords and keyword phrase: You might wonder why so? This is mainly because popular keywords are usually too competitive and you might fail to keep up w
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