June 29, 2014
Search Engine Optimisation, SEO, can be very beneficial to your business. A great SEO company is able to help you establish your business online, improve your existing internet presence, and ultimately help you grow your business. However, finding the right SEO Company to help your business can be a challenge. Here are a few tips to help you with the process.
Determine Your Goal
The first thing you want to do before you even start thinking about finding an SEO company to help your business is determine your goal. Why do you want to hire an SEO company? This will give you a starting point for finding a company to work with.
There are many goals you could have for hiring an SEO company. A
June 21, 2014
Do you know what your client is really worth to you?
What do we mean by that? Let me explain.
Do you have clients that provide you once off revenue/ yearly revenue or monthly revenue? Why do we ask? It's because there is a very big difference in the value of them over a 12 month period that's why.
Take for example a tax accountant that just does your end of year tax versus a bookkeeper that does the books on a monthly basis (note that any tax accountant that doesn't have a bookkeeper on the payroll or doesn't do it themselves have rocks in they heads based on the below).
Let's just say that the tax accountant that does your yearly tax and makes $500 profit. Let's also say that the bookke
June 14, 2014
How do I get to the top of Google? Is this what SEO (Search Engine Optimisation) is?
These are two of the most common questions we get asked.
SEO is getting you to the top of Google, and it is based on the whole fundamental of what a Search Engine does. You see, a Search Engine has one task and one task only. It's job is to return the most relevant search result to the user. If they search for 'Lawyer Gold Coast' they expect to find exactly that. Not a lawyer based in Brisbane or worse, Sydney. The argument in the online world about whether or not that person can be serviced from Brisbane or Sydney is perhaps a question for another time.
So how do you get to the top of Google? More import
June 14, 2014
Want to bust out of the rat race?
Maybe you feel like you are unappreciated in your current role or maybe you are busy building someone else's dream, whatever the case we hear you loud and clear.
Do you have a passion but just not sure if you can pursue it? We don't want to tell you what to do or give any advise but we can tell you what we did.
We were sick and tired of building wealth for other companies and decided to do it for ourselves by setting up our own niche. We set up an online marketing company focused around SEO for the Gold Coast market.
After a little while though, we had many clients ask us if we could build them a website do which after about 14-15 requests (yep we were f
June 2, 2014
Does your company rank well in the Search Engine Results online?
Can people find your business online when they are searching? Why is this important?
Did you know that according to the Australian Bureau Of Statistics over 76% of Australian internet users shop online? That's a MASSIVE number. Roughly out of the 15.4 million people online that's 11.7 million online shoppers and the trend is increasing.
But is it just Online Retail that is growing? Are people using Google to search for services and then making their decisions based on those results only to contact these companies and approach them offline to make a purchase such as book an accountant or hire a car? Well according to PRNewswi
June 1, 2014
Click the animation to open the full version (via PennyStocks.la).
May 24, 2014
SEO or Search Engine Optimization is an online marketing tactic that helps your website get found by prospective customers and clients who might be looking for you on search engines like Google, Bing, or Yahoo. SEO works by optimizing a variety of factors like keywords, page metadata, and links to improve a websites rank so it shows up in the first few search engine results.
Because search engines use complicated algorithms that they change frequently to determine where a website ranks in search results, it is advantageous to hire an SEO expert. The first place you might go to find an SEO expert is a search engine, however, with over 13 million search results, the question becomes “How do
May 24, 2014
An attractive graphic design of website is an excellent way to attract visitors towards a business. You can sell your products and services in a better way to the customers, if you know how to get their attention. High quality graphics of a website can help you to turn viewers of your website into real consumers.
The art of arrangement of text and images in a proper way that it effectively conveys a message to the people is known as graphic design. Expert graphic designers can improve the image of your company’s services and products with the help of different types of media such as web site design, newsletter design, flyers, direct mail, business cards, annual reports, brochure design an
May 7, 2014
Do you have a business that needs new business to stay in business? It seems like a straight forward question but it isn't. What do we mean by that?
Well, are you a business that has return client business that you generate your income from or do you need to find new business constantly to stay afloat?
See, there is a massive difference because if you are the former your key focus is more likely around branding and reputation rather than direct sales and if you are the latter, although branding and reputation are important to you, you quite simply need new business.
At Straight Up Marketing, we are a business that needs new business. We aren't ashamed in any way to admit that, quite the c