Hey everyone, checkout our new explainer video. It gives you great top level overview of our core values, drivers for success and products/services.
We hope you enjoy.
The top 5 benefits of an explainer video
Video, is exploding around the net, it’s taking over as the best way to get your message across, simply because people find it much easier to understand and see what it’s all about when you show them a simple video. This very quick visual display has a high impact, made to make an impression, is enjoyable sometimes humorous and is usually memorable. People are just tired of reading through endless, lengthy text and different websites to find the information they require.
What can take a page of text or more to explain can be covered with video in moments. It is a fact that often seeing, is believing and your viewers will get a much better appreciation of your product or service when they can actually see it in action.
The short explainer video gets right to the point, it very quickly makes an introduction of you or your company, it explains just what you do and how your product or service is going to help solve their problem or query.
Explainer videos are not long usually only 2 to 3 minutes, they can be real life or animated. Being designed to grab a searchers attention through a visual display, which can include music or sounds to improve customer enjoyment, they get your message across and provide valuable information in an interesting way.
These videos are designed to give enough information to help potential customers decide to investigate further or purchase your product or service.
Explainer videos are not overloaded with information or any irrelevancy; they only contain the most important, relevant facts designed to attract customers and increase conversion rates for them to know about your product or service.
These are the top 5 benefits of explainer video
They Increase Your Conversion Rates
Watching an explainer video makes it far easier for your customers to cut to the real issues about your services or products, they can see the quality and the beneficial aspects of purchasing from you without making them explore your site and today, many people do their searches by viewing the search page description, but often do not bother clicking anything apart from the thumbnails that indicate there is a video to watch.
When a visitor arrives on your landing page and watches your explainer video, there is a high chance you will make a sale straight from there. Explainer videos are a very powerful way of converting visitors into paying customers because they explain your product and service as well as how purchasing from you will benefit them.
The video will show them the range of colours, sizes or other options you are offering without you needing to explain these details as they can see for themselves. The beauty of video is it helps people visualize themselves, using your product or service.
A Standalone Promotion
Explainer videos are really standalone promotions that can be used in many different applications such as search engine result pages, blogs and all social media sites, they can be used as a way of linking sites together, in thumbnails on emails, business cards and any content you post. It allows you to reach out to people who are not visiting your site so gives a broad coverage across the internet. New potential customers will hear all about you, your services and products in your own words everywhere
Better Google Results
Google has said that having a quality, relevant video makes you more likely to have a better ranking on their search engines. You still need up to date SEO, but people are over 40% more likely to click a video link than text. Because users like video and having people watch them increases your traffic, it helps with your ratings, attracting more and more visitors
Makes You Stand Out
With so many competing websites nothing is totally unique or totally original, to gain the attention you need an angle or to have your sales presentation pitched in the right way to attract consumers
Your explainer video gives you the edge by being able to highlight the reasons why your branding service or product is more suitable than your competitors.
By taking the time to make a great explainer video or partnering up with the right company who can make it for you, it is reasonable to expect to end up with the perfect company promotional story that you can use in all your email marketing everywhere, 24/7
On top of being easy to place where people can see them explainer videos are easy to share with any at any time and people who like them will share with their friends. By making them enjoyable and adding maybe a touch of humor, you can get your message spread expeditiously with very little extra cost
Return on Investment
Many people still look at money spent on websites, internet marketing and things like explainer videos as an expense that they really could do without. They will happily spend money on radio, billboard and newspaper advertising and never really know if they are getting a return on this or not. This is because there is really no way of measuring it. Internet marketing is totally different. You can see exactly where your dollars are going and the results they have…
When you spend the time doing it yourself or your money on having a high quality website created for you it should be looked upon as an investment not an expense.
Like all good investments, it should not be done lightly or halfheartedly. A wise business investment is to place your branding, products and services right before your potential customer’s eyes. Sure a well presented store window in the main shopping area will help your business, but at what cost? For a fraction of the cost, you could have a virtual store right on everyone’s mobile device where they can effortlessly view you your explainer video even a series of them that could promote your whole range.
The key to success in internet marketing is to give people value for time spent and a good reason to want to become a loyal customer. The trick is to get your branding, company or product range where everyone can easily and reliably find it in a cost effective and productive way. One of the best methods this can be done is to have a quality explainer video as your frontline promotion strategy
New fads in internet marketing come and go. Things that worked well before may not work today. But explainer video is not a fad, it’s the new face of internet marketing and without it, your competition that will be using it will have an edge over you.
Monthly Archives: December 2018
We have been doing a fair bit of research into the search behavior of local customers and what we have found is Google Local Places, also known as Google Business, is really important because it can connect you directly with your customers in your local area. Whether your customers are searching for you by typing in SEO Gold Coast on Search, Google Places or Google +, Google My Business or Maps, when you have signed up they will find you easily. Google suggests that 97% of consumers search online for local businesses
When you sign up you will be asked about your business details. So that you obtain the best possible and effective, local listing and your business shows up well on Google Maps.
Having a strong local internet presence is more important than ever, especially for small to medium sized businesses. A large business with multi-million dollar advertising accounts and huge shop frontages in popular areas have up until now had the major advantage over small business, but that is changing.
With Google Local Place starting to even the playing field, small business with their smaller overheads and ability to use local SEO and Google Places are able to have an internet presence that is able to compete. This is of course if provided they have a quality website and business in the first place.
But even without a web presence you can still open a business account with Google Local Places and be noticed, but having a good local SEO means you will get lots of visitors to your site. The more positive action your site gets, the more interest it will attract. This will give you the benefit of a high local search result ranking.
A good example is someone looking for a great local pizza on The Gold Coast.
If they placed “Pizza on the gold coast” into their Google search browser they would in about half a second get over 50 million results, but they would also get a Google map showing three Pizza establishment, one in Miami and two in Burleigh heads, so those 3 establishments would probably get most of the trade from people doing a local search rocketing their businesses into new levels
Of course in an area the size of the Gold Coast there are probably hundreds of places that sell pizza, they cannot all have a flag one small map so on the ones with the highest Local SEO and ranking will be shown
Local Directory References
There are a few local directory services that Google trusts and works with, such as Trip Advisor, Yelp and Citysearch. If you also place your presence on these sites and spend a little time to get a good ranking, it reinforces to the Goole search engines that you are a quality active member of that community.
It is important that when you list in different local directories, you do so in exactly the same way so you do not send conflicting messages to the Google search engines. So if you update on you must update them all.
When the Google search engines come across your details, which it will, it sends a very strong message that your company is consistently reliable and stable on all platforms.
An interesting thing is that if a pizza business in Brisbane wanted to get customers on The Gold Coast, it would not work because the closer the searcher is to the specific location they are searching in the more likely you will be at the top of the search results
Google has a set of best practice guidelines to follow which makes it very to join Google Local Places and get your business set up so you can start to inform all of your potential customers that you are open and ready.
Apart from placing you closer to the top of the search rankings this will help your customers buy:
Allowing them to see your business location and find directions to you
Finding your contact details quickly
Read the reviews and see what others have experienced from you
Take an in-depth tour of your website and view your video and photos, read menus and check prices
Even you are getting great search engine results, every business has room for improvement and having a Google My Place listing is very effective despite what some in social media claim. It is going to become much more important for those who want their business to expand no that every school student from 5 year up is computer literate and knows how to find what their personal mobile device
How to set up your business on Google My Places
Business or Company Name
Be sure to add your business or company name in exactly the same way it is written anywhere else
Do not add any advertising, text, keywords or marketing in the business name
Only use the full business name without shortcuts, abbreviations, special characters or short cuts
Use an accurate location
The address you enter has to be very specific include
In Address line 1 place the street number, floor and suite number
Place your mailbox number into address line 2
Your suburb or area
Your City, State and Country, Zip or Post Code
It is important that you only create one listing for each location.
If you have services from the same businesses in different locations, create one central office, shop or location and add designates service areas for them
List all your phone numbers that are answered at your business location, such as local numbers, toll free numbers, fax numbers and mobile numbers
Try to avoid using call center numbers and add your local email address.
Add of all the local services you provide stating what your business is, not what it does, for example, Butcher, Baker or haberdashery
Try and use local terms as you are targeting local internet users. Do not use terms in The Gold Coast that have special meaning in Sydney or Perth.
The internet is getting busier all the time with all school kids now being taught how to find their way around the internet and search out the things they require. Google claims that 97% of people using the internet search online for local business and products so it’s a winner.