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Monthly Archives: October 2014

Have you typed 'SEO Townsville' looking for someone to help with your SEO campaign? Maybe you want a local to help explain how it all works. Whatever the case, Maria and Vaughan can help. Give us a call today or even better, send us an email and they can call you.

Monthly Archives: October 2014

Are you looking for a Web Design company in Townsville? Straight Up Marketing now has people on the ground ready to talk with you today. We know the value of 'local' knowledge and that is why we picked some of the best. Maria and Vaughan can help you with anything you need from Web Design or marketing tools like SEO or your Social Media presence. If you have any questions , please give them a call or send us an email and we will get them to call you.

Monthly Archives: October 2014

Various types of tools are required for a web design campaign. It doesn’t matter whether you are a professional or a beginner web designer. These web design tools make your work easier and desired results are achieved at the end of the campaign. Following is a list of 9 such design tools that can help to make your tasks a lot easier than before.

In the previous article, we presented a list of the best web design tools available. In this article also, we have enlisted another 9 web design softwares widely used on the Gold Coast.

    • ImageOptim This software helps to optimise images. So they load at a faster rate and consume less space on the hard disk. For this, it finds the best compression parameters, also removes the unnecessary colour profiles and comments. It can easily handle GIF, JPEG and PNG images or animations.
  • Sketch 3 This application has some powerful tools and a highly user-friendly interface. Sketch has a smart pixel alignment and powerful non-destructive boolean operations. It makes exporting quite fast with multiple resolution export and automatic slicing. It also supports multiple, borders, fills and shadows per layer.Sketch is not just only good for shapes as it can also rotate, scale, crop and mask the images. The text will text always looks 100% accurate because by using native font rendering text tool allows you to add beautiful typography in the designs.
    • Axure It offers prototyping, wireframing and specification tools which are required to make informed design choices or to persuade any skeptics. You will build a fan following of your designs, by using this application.
    • Heroku Using this designing software you can make build and run apps your way. Python, Node.js, Ruby, and Java are supported by Heroku. So you can easily implement the languages you know already to build and deploy various types of apps on Heroku.
    • Hype 2 With Hype, you can create interactive and amazing animated web content. Hype’s HTML5 output performs quite well on all the browsers and mobile devices such as iPhones and iPads. Coding is also not required.
    • Framer.js  Framer.js is a prototyping tool for interaction and animation on mobile and desktop. It helps a user to quickly build animations and interactions. It integrates with Photoshop and is made especially for web designers. Used widely on the Gold coast by web designers, Framer.js is considered as an excellent alternative to Keynote, Flash or Quartz Composer.
    • Hammer  It’s an excellent tool to build HTML websites. Hammer comes with features such as HTML, Clever Paths, SASS and Coffeescript parsing, making it an indispensable tool!
    • ImageAlpha It reduces file sizes of 24-bit PNG files by applying lossy conversion and compression to a more effective PNG8+alpha format. These images are compatible with all browsers and iOS.
  • BugHerd It’s a project management and a visual bug tracking app built especially for web designers and developers. It enables you to report issues directly on a site with a simple click. BugHerd takes screenshots and automatically grabs all browser data. These features make it a perfect option while working with clients, remote teams and QA testers.

Monthly Archives: October 2014

Following is the list of the best and most popular design tools used for web design campaigns On the Gold Coast.

  • Photoshop CC

If you wish to make incredibly realistic images Adobe Photoshop provides you more speed, power, and freedom to do so. In the latest update to Photoshop CC and powered by new Adobe Generator you can design for various screens with real-time image asset generation faster than ever. To showcase your projects and to get feedback, now you can share your work straight to Behance.

  • Illustrator CC

It’s one the most powerful and highly connected Illustrator you may have used ever. Even more control has been provided over type: scale, move, and rotate individual characters, you can make changes and copy whenever you want. The work done can be easily shared directly from within the application. The new features are amazingly user-friendly and effective.

  • Coda 2

Professional web designers consider this as the most incredible and innovative all-in-one editor for the web code. The application has been awarded:

  • Macworld 2012 Editors' Choice
  • Named a Mac App Store Best of 2012
  • #1 Top Grossing Mac Developer Tool

Coda 2 will make your life better and this is the editor you've always wanted! It comes with a plethora of highly efficient features and a few you won’t even have expected.

  • OmniGraffle

OmniGraffle 6 comes completely redesigned and with a bevy of attractive features such as a new Resource Browser to manage templates and stencils, shape scaling & text, integrated Inspector & Stencil windows with upgraded steppers and improved tools. OmniGraffle 6 can perform a whole lot more tasks, easily and sensibly!

  • GitHub

It’s the best spot to share code with co-workers, friends, schoolmates, and even with complete strangers. GitHub is used by over four million people to build amazing and attractive things together. It has become extremely easier for the teams and even individuals to write better code at a much faster rate than before.

  • Sublime Text

It’s a sophisticated and a highly professional text editor for code, prose and markup. Sublime Text has extraordinary features, slick user interface and performs amazingly.

  • Vim

It’s a highly configurable text editor meant for enabling efficient text editing. Vim is an amazingly improved version of the vi editor that comes with most UNIX systems.

The application is often termed as a "programmer's editor" and it’s so utilitarian for web design campaigns that many designers consider it as an entire IDE. Vim is not just for programmers and beginners can also use it easily. It’s the best choice for all types of text editing, from editing configuration files to composing email.

Monthly Archives: October 2014

Responsive web design is becoming a need of the time with extensive growth in the mobile sector. The users are accessing websites from various types of devices, thus it has become important for business site to have a responsive design that works fluently and efficiently on all devices. A business website looking for growth will not be able to ignore responsive web design in 2015.

By building adaptable web pages for various devices, responsive web design helps to enhance the user experience. It’s expected that the traffic through mobile devices will increase manifold by 2015. Nowadays, web developers on the Gold Coast have to face a bigger challenge of user fragmentation over desktops, tablets, mobiles and laptops. Responsive web design is an intuitive, easy and affordable solution of this problem.

Following are the reasons why responsive web design has become inevitable:                 

  • Much Better User Experience: Responsive web pages are quite adaptable and provide a convenience to the users in accessing information from anywhere. The website fits easily into every format, no matter what device you are using. Compared to desktop sites, these web pages have more call-to-action buttons. The content viewing experience becomes more engaging and fast with the inclusion of vertical scrolls unlike horizontal scrolls. This way, you can build up a loyal customer base and ensure higher sales.
  • Share URLs That Are Similar: With these designs the URLs rarely or in fact never varies. A website will be displayed with the content, images, graphics and videos on various devices it is being loaded upon. It’s often considered as a ‘Cherry on the Cake’ benefit of creating a responsive website. There’s no need to remember many addresses, so it’s quite helpful for businesses that have long or difficult website URLs.
  • Focus on SEO: With the help of responsive web designs you to focus more on SEO on a single website optimised for multiple platforms. Google selects sites that have a low bounce rate, high returning visits, good user experience metrics and consistent traffic. So, it’s quite clear that these web pages fit perfectly in the Google algorithms. Google considers mobile searches done by users and responsive websites are placed higher on the search engines.
  • Publish Content Only Once: It’s quite easy to maintain responsive websites. If you made changes on one platform, they will get updated on all devices easily. Thus, the user experience is not spoiled if any changes are made. These designs help businesses to stay connected all the time with their clients, without spending any extra amount of money.
  • Targeting Multiple Channels: This type of design can help your business cater to multiple channels. It can get an effective and affordable single channel to promote your brand across various market segments. Also, for easier and faster access to websites it enables the users to share and connect device specific links amongst themselves.
  • Use of Gestures: These layouts fit easily into the device screen, enabling lesser use of gestures. Full view is more or less allowed to users by vertical scrolling. The graphics and videos adjust quite aptly as per the requisite screen resolutions automatically.

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Our clients are all over Australia and New Zealand