Monthly Archives: July 2014

Many people may claim to be experts at Web Design on the Gold Coast, but this is often not the case. With technology changing so quickly online, an effective web design firm in Australia has to stay on top of a wide array of different areas to ensure success for their clients. It is not good enough anymore to just know HTML or just be good with Adobe Photoshop; web designers that excel in a large number of arenas are the designers that are having to turn away work because their web sites are so effective at generating business for their clients.

When looking for an effective web design firm in Gold Coast keep the following tips in mind before signing on the dotted line with any web design company in Australia.

Social Media is Key

If your designer is not also consulting with you about your Social Media campaigns, then you may need to look elsewhere. Social Media is one of the fastest growing marketing outlets for any business and if you are not utilizing this free marketing tool then you are losing out on potential business.

SEO is Important

Not only is a flashy design important for your web site, but where you rank with the search engines is equally important. If you are not ranked high on Google, Yahoo or Bing you can go ahead and forget about having significant sales being generated online. Without high rankings in the major search engines, it can be very difficult to survive online. If you use a company that offers both design as well as SEO or Search Engine Optimization services then you can have the best of both worlds.

Logo Design / Corporate Identity

As a company, your corporate identity is very important to your success as a business. Even though you may be a very small company, it is important to convey that you are able to handle large jobs and that you are a professional company that is ready and willing to handle any type of work in your field. With a professionally designed logo, business cards, and even stationary, you can help show others just how professional your company is for much less money than you may have expected.

Focus On the Mobile Experience

Analysts predict that by 2014, more people will access the Internet from their mobile devices than from personal computers. This means that your mobile presence online is extremely important. Ensure that you are effectively marketing to your mobile users as well as those visiting your web site from a personal computer. Depending on how certain videos and other multimedia are displayed on your site, you may need to determine if certain mobile devices such as iPads or iPhones can view all of your content on your web site. If not, you should make the necessary modifications so that anyone with a mobile device regardless of operating system, can access your site.

As you can see, Web Design has evolved significantly over the last few years. When choosing a web design company in Gold Coast, ensure that you are choosing a company that can keep up with all of the emerging technologies in this budding industry.

Monthly Archives: July 2014

I was doing some research for another website and I cam across what I thought was a truly alarming statistic. Only roughly 40% of the world's population have access to the internet. That really blew me away. I thought it was sure to be about 70-75% at least. See for yourself here at http://www.internetlivestats.com/internet-users/ and also here for a per country breakdown http://www.internetlivestats.com/internet-users-by-country/. Now given that there are just over 7 billion people on the planet that's 4.2 billion that's right, billion people without access to the internet. So where are they? Well, India is the biggest with nearly 80% of it's 1.26 billion people with no access to the internet. Another surprise is China. It is a lot higher in penetration with 56% of it's nearly 1.4 billion not accessing the internet. Amazing stuff huh?

Monthly Archives: July 2014

A graphic designer’s process of creating an attractive website will surprise you. Most will start with a consultation. The consultation will involve getting to know you as well as your company.

They will be interested in what you do. How you do it as well as Why you do it.

They will want to understand what colors you like and you feel represent your business.

They will also be interested at any other promotional materials you might have. These could be brochures, sales flyers, catalogs, signage, as well as many other items. The graphic designer will take into consideration your current marketing or promotional materials in order to make sure that their design will compliment your current marketing campaigns.

The graphic designer will also often ask you about some of the sites that you like and what you like about them to get a feel of your likes and needs.

The graphic designer will then create comps or mockups of what your site could look like to give you some different options. They will take what they learned from you at the consultation as well as research they will do into some of your competitors to see what they are doing.

The graphic designer will have a meeting walking through each of the mockups to get feedback from you.

They will take this feedback and incorporate it into one mockup. This process will go back and forth until you are satisfied. The graphic designer will give you direction and recommendations on best practices as an expert in the field.

Once the design has been decided the graphic designer can work with your web designers and developers, or possibly do the web design themselves. They will help to ensure that the vision chosen is properly implemented.

Hiring a graphic designer to make your website attractive is not only a fun process, it is a very good choice for updating your company’s visual branding.

If you are searching for a company that delivers high quality graphic design is the right place to find a reputed graphic designing company.

Monthly Archives: July 2014

So you have a business that's doing ok in the traditional sense of the word. You have everything offline set-up. You have a market but it's all offline and you are looking market your business online but you aren't sure where to start? The first question is, what does your business look like online? What comes up when people Google your name? What about your personal name? What's important about this? It's actually vital to your business! Your online presence is validation to your clients that you are who you say you are. Don't think that people aren't Googling you or your company name! Google was added as a verb into Websters Online dictionary in 2007 and since then has pretty much been a tool for validating almost everything. The real question is, what's it saying about you? According to it, do you exist? Food for thought?

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Our clients are all over Australia and New Zealand